North America Canned Tuna Market - Databook 2025 to 2034

The North America Canned Tuna market size accounted for USD 3,675 million in 2024 and is predicted to touch around USD 4,757 million by 2034, growing at a CAGR of 2.63% from 2025 to 2034.

Highlights of the North America Canned Tuna Market

• By tuna species, the skip jack segment underwent a notable growth in the canned tuna market during 2024.
  By tuna species, the yellowfin segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.
  By distribution, the hypermarket & supermarket segment enjoyed a prominent position in the canned tuna market during 2024.
  By distribution, the online segment is anticipated to expand rapidly.

Industry Valuation and Growth Rate Projection

Canned tuna is a cheap source of omega-3 fatty acids. These substances help to prevent cardiovascular diseases and to control triglycerides and blood pressure. The health benefits of canned tuna include essential minerals that help for better overall health, vitamin B-12 supports energy metabolism and your red blood cells, vitamin D supports bone and immune health, Omega-3 fatty acids support heart health, and lean protein helps support healthy bones, muscles, and skin.

The canned tuna market growth is driven by expanding distribution channels, growing population, food industry expansion, and rising protein diet. Canned tuna is a healthful food, protein-rich, and contains various vitamins and minerals like vitamin A, D, and B-complex vitamins, and also phosphorus, selenium, and iron. The health benefits of eating tuna include supporting healthy blood sugar levels, preventing anemia, and reducing the risk of dementia.

Advanced technologies in fish processing include edible coating, microwave heating, purified condensed smoke, vacuum cooking, ozone, low voltage electrostatic field, pulsed light, plasma technologies, pulsed electric field, ultrasound, and HPP in the North American region. In the United States, there are a few different species of tuna that are canned. Skipjack, albacore, and yellowfin are the most common, but other types, like bigeye and tongol, are also used.

Growth Factors

Distribution channel expansion: Expanding distribution channels is a strategic imperative for canned tuna businesses seeking to drive growth, improve resilience, and reach new customers. By evaluating market opportunities, optimizing logistics, forming partnerships, and embracing e-commerce, businesses can unlock new avenues for expansion. There are many reasons why defining and improving the distribution strategy is important, including cost savings and increased efficiency. The right distribution channels minimize the unnecessary steps in the supply chain, reduce waste, and combine processes for significant cost savings.

Restraint

Competition from alternative proteins: Alternative proteins are plant-based and food technology alternatives to animal protein. They include food products made from insects, algae, plants, and even cultured meat. Soy and pea protein are the most competitively priced alternative proteins. Some best alternatives to canned tuna for protein include kippers, anchovies are known as umami flavor bombs, mackerel is a guilt-free substitute for tuna, and sardines.

Opportunity

Advanced technologies in canning and packaging: Food packaging technology has innovated in recent years to include modified atmosphere packaging (MAP) and oxygen scavengers to help control the level of oxygen that comes into contact with food. This helps to prevent oxidation and the growth of the harmful microorganisms that can cause spoilage, keeping the food fresher for longer. This technology uses a gas mixture like oxygen, carbon dioxide, and nitrogen to replace the air inside the package.

Segmental Insights

Species Insights

By tuna species, the skip jack segment underwent a notable growth in the canned tuna market during 2024. Skip jack tuna can contain up to 10% of the Daily Value for Vitamin D. Vitamin D is essential for bone health due to it helps our bodies absorb calcium. It plays an important role in supporting immune health. For tuna types, skip jack earns the best choice label from the FDA, while albacore and yellowfin receive the good choice label. The FDA recommends consuming fish with lower mercury.

The yellowfin segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. Yellowfin tuna contains omega-3 fatty acids that help to reduce cholesterol and enhance heart health. Yellowfin tuna is low in calories and high in protein. It is a rich source of potassium, which helps to lower blood pressure levels.

Distribution Insights

By distribution, the hypermarket & supermarket segment underwent notable growth in the market during 2024. Canned tuna has a long shelf life and is available in both ready-to-eat and ready-to-cook forms, making it a convenience product ideal for distribution through supermarkets and hypermarkets. Canned tuna producers have established retail networks through chains such as Target, Costco, and Walmart, making these outlets a good fit for distributors.
 
 By distribution, the online segment is expected to see relatively strong growth during the forecast period of 2025 to 2034. Online ordering of groceries is picking up tremendously in the past few years, with e-commerce giants such as Amazon entering the grocery/daily necessities delivery segments in North America. With more consumers looking for convenient, easy-to-prepare options, online ordering of canned tuna is picking up traction.