U.S. Human Nutrition Market - Databook 2025 to 2034

The U.S. human nutrition market size surpassed USD 115.57 billion in 2024 and is predicted to reach around USD 208.76 billion by 2034, registering a CAGR of 6.09% from 2025 to 2034.

Highlights of the U.S. Human Nutrition Market

• By type, the probiotics segment held a dominant presence in the market in 2024.
• By type, the vitamins segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.
• By distribution channel, the OTC segment accounted for a considerable share of the market in 2024.
• By distribution channel, the prescribed segment is projected to experience the highest growth rate in the market between 2025 and 2034.
• By application, the dietary supplement segment led the market.
• By application, the infant nutrition segment is set to experience the fastest rate of market growth from 2025 to 2034.

Industry Valuation and Growth Rate Projection

The U.S. human nutrition market is growing fast because more people want to stay healthy and live longer. This market includes vitamins, minerals, supplements, proteins, and healthy food products. Many Americans are now eating better, exercising more, and choosing natural or plant-based products. The rise in health problems like obesity, heart disease, and diabetes is also pushing people to focus more on nutrition. Companies are making new and better products to meet this demand. They use science and research to create food that helps the body work better. The U.S. human nutrition market is expected to grow even more in the future, as people of all ages look for ways to improve their health and wellness through what they eat.

What are the Market Trends in the U.S. Human Nutrition Market?

The market trends in the U.S. human nutrition market are the rising demand for plant-based products, the growth of personalized nutrition, the popularity of clean-label products, and the increase in sports and fitness supplements.

• More Americans are choosing vegan or plant-based foods for better health and the environment.
• People want vitamins and diet plans made just for their body and health needs.
• Consumers prefer foods with simple, natural ingredients and no harmful chemicals.
• More people are using protein powders and energy drinks to stay fit and build muscle, thus increasing the demand for sports and fitness supplements.

What are the Restraints in the U.S. Human Nutrition Markett?

The market restraints in the U.S. human nutrition market are the high cost of quality nutrition products, lack of clear regulations, misinformation among the public and false claims by the nutrition companies, and low awareness in rural areas.

• Organic and personalized supplements are often too expensive for many people.
• Some supplements are sold without proper checks, making safety a concern.
• Many products make health promises that are not true, confusing consumers.
• People in small towns may not know about good nutrition or have access to it.

What are the Opportunities in the U.S. Human Nutrition Market?

The opportunities in the U.S. human nutrition market lie in the rising interest in immune-boosting products, more older adults demand for special nutrition, growth in e-commerce sales.

• Since COVID-19, more people are buying vitamins like C and D to stay healthy, and the use of immune-boosting products is also increasing.
• Seniors in the U.S. need easy-to-digest foods and supplements to stay strong.
• Online stores make it easier for people to buy healthy food and supplements.

Recent Developments in the U.S. Human Nutrition Market:

• In January 2025, researchers explored the sustainability impacts of substituting pork for beef, seafood, poultry, eggs, or legumes among U.S. adults. In their model, they reported reductions in land use and greenhouse gas emissions of between 11% - 35% for substituting beef for pork, and that substituting seafood reduced energy demand and costs.