Human Nutrition Market - Databook 2025 to 2034

The global human nutrition market size was calculated at USD 452.92 billion in 2024 and is predicted to attain around USD 838.21 billion by 2034, expanding at a CAGR of 6.34% from 2025 to 2034.

Highlights of the Human Nutrition Market

• North America dominated the market.
• Asia Pacific is anticipated to grow with the highest AGR in the market during the studied years.
• By type, the probiotics segment held a dominant presence in the market in 2024.
• By type, the vitamins segment accounted for a considerable share of the market in 2024.
• By distribution channel, the OTC segment maintained a leading position in the market in 2024.
• By distribution channel, the prescribed segment is projected to expand rapidly in the market in the coming years.
• By application, the dietary supplements segment led the market.
• By application, the functional beverage segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.

Industry Valuation and Growth Rate Projection

The global human nutrition market is experiencing significant growth, driven by increasing health consciousness, rising prevalence of chronic diseases, and advancements in nutritional science. As consumers seek personalized and preventive healthcare solutions, the demand for nutritional products has surged across various demographics. This market encompasses a wide range of products, including dietary supplements, functional foods, and clinical nutrition, catering to diverse health needs and preferences.

Human nutrition products are designed to provide essential nutrients that support overall health and well-being. These products include dietary supplements, functional foods, and clinical nutrition formulations, each serving specific health purposes such as boosting immunity, improving cognitive function, and managing chronic conditions. They are available in various forms, including capsules, powders, and ready-to-drink beverages, making them accessible and convenient for consumers. With a focus on quality and efficacy, these products are developed using scientific research and are often tailored to meet the nutritional needs of different age groups and lifestyles.

The human nutrition market serves multiple sectors, including healthcare, sports and fitness, and the general consumer market. In healthcare, clinical nutrition products are used for patient recovery and disease management. The sports and fitness sector utilizes performance-improving supplements and functional foods to support athletic performance. The general consumer market focuses on preventive health, with products aimed at boosting immunity, managing weight, and improving overall wellness. The market’s versatility allows it to cater to a broad audience, from infants to the elderly, and adapt to merging health trends and consumer preferences.

• An increasing focus on prevention healthcare and wellness has led consumer to adopt nutritional products as part of their daily routines.
• The growing elderly demographic requires specialized nutritional to manage age-related health issues, driving demand for tailored nutritional solutions.

Human Nutrition: Stats and Figures

• In 2024, American consumers showed a significant shift towards healthier food options. Searches for “high protein” foods increased by 39% while “high fiber” searches surged by 159%.
• A study analyzing 1,200 breakfast cereals marketed to children in the U.S. between 2010 and 2023 found that fat content per serving increased by 34%, sodium by 32%, and sugar by 11%. Conversely, essential nutrients like protein and fiber declined, raising concerns about the nutritional quality of these products.
• At the Axios Future of Health Summit in May 2025, experts highlighted the critical role of nutrition in preventing chronic illness. With the U.S. spending $1.1 trillion annually on pharmaceuticals, there is growing advocacy for prioritizing preventive health measures, including better nutrition and lifestyle choices.
• A survey of 2,200 UK adults revealed that nearly half have increased their protein intake in the past year, with two-thirds of those aged 16 to 34 doing so. This trend is driven by health-conscious middle-class shoppers and Generation Z, influenced by social media and a growing awareness of the health benefits of natural protein sources.

How AI has Benefited the Market

• AI algorithms analyze individual health data, including genetics, lifestyles, and medical history, to provide tailored dietary recommendations. This personalization improves adherence to nutrition plans and improves health outcomes.
• AI is instrumental in identifying previously unknown nutrients and bioactive compounds in foods, leading to the development of innovative nutritional products that cater to specific health needs.
• AI-powered applications and wearable devices enable real-time tracking of dietary intake and health metrics, assisting clinicians and individuals in optimizing nutrition and identifying eating patterns.
• AI aids in formulating new functional foods and supplements by analyzing vast nutritional data, assuring products meet the specific requirements of different population groups.

Industry Leader Announcements (50 words)

• Robert F. Kennedy Jr., U.S. Health Secretary: “The Make America Healthy Again initiative targets sugar, ultra-processed foods, and synthetic food dyes, calling out the $2.4 trillion food industry for profiting from unhealthy products.
• Experts at the Axios Future of Health Summit: “Nutrition and health trends are integral to the ongoing self-care movement and are not merely temporary wellness fads.

Geographical Insights

North America

North America continues to lead the global human nutrition market, driven by a well-established nutraceutical and functional food industry. The region’s dominance is attributed to a rising population, increasing demand for nutrition supplements, and a growing inclination supplements, and a growing inclination towards premium nutrition-based products for health benefits.

Asia Pacific

Asia Pacific is projected to witness the fastest growth in the human nutrition market during the forecast period. Factors contributing to this rapid expansion include rapid population growth, urbanization, rising disposable incomes, and an increasing emphasis on healthy diets. Additionally, growing awareness of the health advantages of nutritional supplements is propelling market growth in the region.

India

Within the Asia Pacific region, India stands out as a significant contributor to the human nutrition market. The country’s growth is fueled by a burgeoning middle class with increasing health consciousness, leading to higher demand for functional foods and dietary supplements. Moreover, India’s robust retail infrastructure and the popularity of e-commerce platforms facilitate widespread distribution and accessibility of nutrition products.

Recent Developments in the Human Nutrition Market:

• Researchers at the National Institutes of Health have developed a method to detect the consumption of ultra-processed foods through blood and urine tests. Utilizing machine learning, they identified hundreds of metabolites that correlate with UPF intake. This “biomarker Score” offers an objective measure of dietary intake, addressing limitations of traditional self-reported surveys. The study, published in PLOS Medicine, underscores the potential for more accurate assessments of dietary risks linked to chronic diseases, obesity, and cancer.
• Danone has launched a new protein shake under its Oikos yogurt brand, marking the company’s entry into the $7 billion protein shake market. The move comes as consumer demand rises, particularly among those using GLP-1 weight loss drugs like Wegovy, which require higher protein intake to prevent muscle loss. Shane Grant, Danone’s global deputy CEO, highlighted the growing desire for nutritional and health-focused food choices in the U.S. The product aims to meet the increasing U.S. consumer demand for protein and healthier food options.

Competitive Landscape

The human nutrition market is characterized by high fragmentation, with numerous global and regional players competing across various segments such as dietary supplements, functional foods, and personalized nutrition solutions. This competitive landscape is driven by increasing health consciousness, technological advancements, and diverse consumer preferences.

• Company Name: Nestle S.A.
• Year of Incorporation: 1866
• Headquarters: Vevey, Switzerland

Nestle is a global leader in nutrition, health, and wellness, offering a wide range of products including infant nutrition, medical nutrition, and performance nutrition.

• Company Name: Kerry Group PLC
• Year of Incorporation: 1972
• Headquarters: Tralee, Ireland

Kerry Group is a leading taste and nutrition company, providing innovative solutions for the food, beverage, and pharmaceutical industries. The company emphasizes research and development to deliver science-backed, sustainable nutrition solutions.

• Company Name: Glanbia PLC
• Year of Incorporation: 1997
• Headquarters: Kilkenny, Ireland

Glanbia is a global nutrition company specializing in performance nutrition, cheese, and dairy ingredients. The company's product portfolio includes well-known brands like Optimum Nutrition and BSN.