U.S. Dietary Supplements Market - Databook 2025 to 2034

The U.S. dietary supplements market size was calculated at USD 48.74 billion in 2024 and is predicted to attain around USD 104.88 billion by 2034, expanding at a CAGR of 7.96% from 2025 to 2034.

Highlights of the U.S. Dietary Supplements Market

• By ingredient, the vitamins segment enjoyed a prominent position in the market during 2024.
• By ingredient, the minerals segment will gain a significant share of the market over the studied period of 2025 to 2034.
• By form, the tablets segment captured a significant portion of the market in 2024.
• By form, the liquids segment is predicted to witness significant growth in the market over the forecast period.
• By application, the energy & weight management segment accounted for a considerable share of the market in 2024.
• By application, the prenatal health supplements segment is anticipated to grow with the highest CAGR in the market during the studied years.
• By end user, the adult segment led the market.
• By end user, the geriatric segment is projected to experience the highest growth rate in the market between 2025 and 2034.
• By type, the OTC segment dominated the dietary supplements market in 2024.
• By type, the prescribed is anticipated to grow with the highest CAGR in the market during the studied years.
• By distribution channel, the offline segment registered its dominance over the market in 2024.
• By distribution channel, the online segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.
• By function, the additional supplements segment registered its dominance over the market in 2024.
• By function, the sports nutrition segment is anticipated to grow with the highest CAGR in the market during the studied years.

Industry Valuation and Growth Rate Projection

The U.S. dietary supplement market includes a broad variety of products, such as vitamins, minerals, amino acids, enzymes, and herbal products that promote nutritional health and wellness. Increasing awareness of preventive healthcare, aging populations, rising consciousness about health, and urban lifestyles with poor dietary habits form bottlenecks for the market growth. American consumers are more and more resorting to supplements to fill the nutritional gaps, deal with conditions arising due to age, and build muscles for better performance.

E-commerce is considered to aid in developing the market by giving convenience, a wider variety of products, and personalized nutrition solutions. Clean-label products are another trend; natural ingredients and unique delivery formats also impact consumer behaviour. Hence, it is estimated that the desire for dietary supplements, which are customizable and accessible, will continue to gain global traction as digital access and health literacy improve.

U.S. Dietary Supplements Market Trends:

• Personalized Nutrition: With interest in supplements based on the individual's health profile and their lifestyle goals,
• Gut Health Focus: An increasing awareness of the gut microbiome has generated demand for probiotics and prebiotics.
• Immune Support: Those products on demand with the promise of supporting health, on strength, and aiding recovery from life stressors.
• Plant-Based Alternatives: Plant-based supplements face innovations mainly due to consumer demand for a vegan and vegetarian diet.
• Sustainability and Ethics: Eco-conscious consumers reject anything that is environmentally destructive and works backward in ethical matters.
• Self-Care & Wellness: The supplementary products include mood changers, stress regulators, sleep aids, and energy gatherers.
• Nootropics Growth: The popularity of cognitive health supplements for mind clarity and performance enhancement has risen.

Restraints

• Safety and Efficacy: The absence of stricter regulations poses serious issues of safety and efficacy, and of possible harm.
• Adulteration and Contamination: Potential presence of harmful chemicals or wrong ingredient labelling.
• Regulatory Variability: Contrasts internationally, causing confusion and leading to non-compliance.
• High Costs: A premium may be asked with an intention of sustainability or being organic, leading to huge expenses for the unsophisticated.
• Lack of Evidence: Insufficient clinical evidence supports some supplements.
• Complexity of Personalization: Establishing precision nutrition involves high-grade appliances and standard, reliable data.
• Misleading Claims: Unsubstantiated claims damage the reputation of the supplement industry.
• Drug Interactions: What is said to prevent, alleviate, or cure may, in fact, interact with the drugs they are advertised to enhance.

Opportunities

• Beauty-from-Within: An increasing awareness of inner well-being is stimulating demand for supplements to support skin, hair, and nail health.
• Sports and Performance: An evolved lifestyle has been fueling the exponential growth of supplements for energy, endurance, and muscle recovery.
• Global Expansion: The Asian and American regions seem promising as growth fronts, raising possibilities for global expansion.
• Ingredient and Delivery Innovation: Delivery and ingredient formulation innovation facilitate the increase in working relevance and effectiveness of the products.

Recent Developments in the U.S. Dietary Supplements Market:

• In February 2025, Kerry Group introduces 2025 Supplement Taste Charts, providing a comprehensive guide to flavor trends and wellness industry innovations, aiding manufacturers in creating health and flavor-forward products.
• In December 2024, SUANNUTRA developed SuanBlend™, a digital platform enabling dietary supplement companies to explore science-based ingredients and botanical extracts, leveraging their extensive capabilities.