U.S. Cosmeceuticals Market Driven by Skin and Hair Innovations

The U.S. cosmeceuticals market size was evaluated at USD 7.03 billion in 2024 and is expected to grow around USD 16.4 billion by 2034, registering a CAGR of 8.84% from 2025 to 2034.

Highlights of the U.S. Cosmeceuticals Market

• By product, the skin care segment held a dominant presence in the market in 2024.
• By product, the hair care segment will gain a significant share of the market over the studied period of 2025 to 2034.
• By packaging material, the plastic segment accounted for a considerable share of the U.S. cosmeceuticals market in 2024 and is predicted to witness significant growth in the market during the forecast period.
• By ingredient, the antioxidants segment led the U.S. cosmeceuticals market.
• By ingredient, the sunscreens segment is anticipated to grow with the highest CAGR in the market during the studied years.
• By distribution channel, the plastic surgery centers segment maintained a leading position in the U.S. cosmeceuticals market in 2024.
• By distribution channel, the aesthetic clinics segment is projected to experience the highest growth rate in the market between 2025 and 2034.

Industry Valuation and Growth Rate Projection

Cosmeceuticals are cosmetic products with bioactive ingredients purported to have medical benefits. Cosmeceuticals are those cosmetic products that elicit pharmaceutical therapeutic benefits, but not biological therapeutic benefits. The U.S. cosmeceuticals market growth is driven by rising awareness about chemical-free personal care products, a rise in disposable incomes, increasing skin problems, and increasing expenditure on health and hygiene products.

The U.S. cosmeceuticals market applications include cosmeceuticals that are used for many therapeutic indications, including textural hair improvement, hair growth stimulation, hair fall arrest, hair strengthening, antioxidants, scar reduction, anti-aging/wrinkles effects, moisturization, sunscreens, and skin lightening or depigmenting.

What are the Trends in the U.S. Cosmeceuticals Market?

The trends in the U.S. cosmeceuticals market are rising awareness about chemical-free personal care products, an increase in disposable incomes, and an increase in expenditure on health and hygiene products.

• Rising awareness about chemical-free personal care products: Chemical-free personal care products are made from naturally occurring chemicals like plant extracts and oils, or any of the thousands of naturally occurring ingredients that can be used safely in cosmetics. The benefits of chemical-free personal care products include that they are typically readily biodegradable, renewable, and to maintain their renewability, need to be sustainably sourced.
• Increase in expenditure on health and hygiene products: Good personal hygiene involves keeping all parts external body clean and healthy. It is essential to maintain both mental and physical health. Good personal hygiene is important due to it helps prevent getting sick. It also helps stop us from spreading infectious diseases and germs.

What are the Restraints in the U.S. Cosmeceuticals Market?

The restraints in the U.S. cosmeceuticals market are the limited shelf life of natural cosmetic products and the lack of proper regulations regarding natural ingredients.

• Limited shelf life of natural cosmetic products: Using products after the expiration date can be risky, even in the case of natural cosmetics. After the expiration date, the food may have poorer quality due to deteriorating properties of the food, grow harmful bacteria, or lose its nutritional value. Consuming expired products can cause symptoms like nausea and more.
• Lack of proper regulations regarding natural ingredients: Many natural ingredients are not harvested in a sustainable way, which threatens their future. Natural medicines may produce negative effects that can range from mild to severe, including rashes and allergic reactions. The absence of regulations can lead to inconsistent product quality and claims.

Opportunity

Integration of AI in the Cosmeceuticals Industry: AI will allow brands to offer even more precise and individualized product recommendations. By analyzing genetic data, lifestyle factors, and real-time skin conditions, AI will create products that adapt to the user’s needs over time. This level of customization will redefine consumer loyalty and expectations.

Recent Developments in the U.S. Cosmeceuticals Market

• In November 2024, a cosmeceutical incubator to cater to the rapidly growing market for body and spa products was launched by the Jamaica Business Development Corporation (JBDC).
• In March 2024, an E-commerce portal to support rapid growth as a stem cell exosome disrupter in the $19.7 billion global physician-dispensed cosmeceutical market was launched by Elevai Labs.