U.S. Behavioral Health Market: The Role of Technology

The U.S. behavioral health market size accounted for USD 92.30 billion in 2024 and is expected to exceed around USD 153.24 billion by 2034, growing at a CAGR of 5.2% from 2025 to 2034.

U.S. Behavioral Health Market Report Highlights

• By service, the outpatient counseling segment dominated the U.S. behavioral health market in 2024 and is expected to retain the same trend during the forecast period.
• By disorder, the Anxiety & depression disorder segment accounted for the largest market share in 2024 for the U.S. behavioral health market.
• By end-user, the clinic end-user segment accounted for the largest market share in 2024 and is expected to grow at the fastest rate during the forecast period for the U.S. behavioral health market.

The U.S. behavioral health market refers to the production, distribution, and application of behavioral health, which generally refers to mental health and substance use disorders, life stressors and crises, and stress-related physical symptoms. Behavioral health is a key component of overall health. It refers to mental distress, mental health conditions, suicidal thoughts and behaviors, and substance use. Health behaviors are actions that can directly affect health outcomes. This behavior can affect a person’s health in many ways. Healthy behaviors lower the risk of conditions, while unhealthy behaviors raise the risk of conditions. Behavioral health focuses can help you understand how your habits are affecting your overall physical and mental well-being.

The ultimate goal of behavioral health is to help you live a fuller, more meaningful life. Mental health care addresses a diagnosed illness, such as schizophrenia or bipolar disorder. Behavioral health benefits give us access to care, resources, and tools we need to help manage and recover. Behavioral health benefits also include privacy and security, help with our bills and mental health claims, online educational tools that include mental health information and resources, 24/7 phone support for questions about our condition and recovery, medication, providers, and more, online visits to video chat with a provider 24/7, faster access to care, individually tailored treatment plans, and an extensive network of mental health providers around the country.

Industry Valuation and Growth Rate Projection

Growing awareness regarding mental health is driving the growth of the U.S. behavioral health market. Talking openly about mental health can reduce misconceptions and stigma, and can encourage those who are suffering to seek help and find a support network. It is important for friends, caregivers, and loved ones to understand the impact that mental health has on daily life. As the World Health Organization states, ‘There is no health without mental health.’ Raising awareness reduces the stigma and discrimination associated with mental illness and seeking treatment. Without treatment, mental health disorders can reach a crisis point.

An awareness of mental health allows us to preserve our well-being, address potential problems, notice warning signs as they emerge, and help others to do the same. Awareness is important to increase enthusiasm and support, stimulate self-mobilization and action, and mobilize local knowledge and resources. Mental health is important for a balanced and fulfilling life, reflecting emotional stability, psychological well-being, and a positive outlook. It helps individuals overcome emotional challenges, manage stress, and maintain clarity in thinking and reasoning.

High incidences of mental health diseases contribute to the growth of the U.S. behavioral health market. Specific factors may increase the risk of developing a mental illness, including an ongoing medical condition like diabetes, stressful life situations like financial problems, a divorce or a loved one’s death, or a history of medical illness in a blood relative, such as sibling or parent. The main causes of mental health issues include trauma and stress.

In adulthood, traumatic life events or ongoing stress can increase the risk of mental illness. Issues like domestic violence, social isolation, relationship breakdown, and financial or work problems can impact mental health. Mental health conditions can cause difficulties in all aspects of life, including relationships with family, friends, and community. Mental health conditions can cause difficulties in all aspects of life, including relationships with families, friends, and community. They can result from or lead to problems at school and work. Many conditions are caused by a combination of biological, psychological, and environmental factors.

Acadia Healthcare is a leading provider of behavioral healthcare services across the United States. As of June 30, 2024, Acadia operated a network of 258 behavioral healthcare facilities with approximately 11,400 beds in 38 states and Puerto Rico.