US Anti-counterfeit Packaging Market Size to Attain USD 174.74 Billion by 2034

The US anti-counterfeit packaging market size was estimated at USD 56.92 billion in 2024 and is projected to be worth around USD 174.74 billion by 2034, growing at a CAGR of 11.86% from 2025 to 2034.

Highlights of the US Anti-counterfeit Packaging Market

• By technology, the mass encoding segment held a dominant presence in the market in 2024.
• By technology, the RFID segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.
• By end-user, the pharmaceuticals segment accounted for a considerable share of the market in 2024.
• By end-user, the food & beverage segment is projected to experience the highest growth rate in the market between 2025 and 2034.
• By packaging format, the bottles & jars segment maintained a leading position in the market in 2024.
• By packaging format, the vials & ampoules segment is projected to expand rapidly in the market in the coming years.

Industry Valuation and Growth Rate Projection

The U.S. Anti-counterfeit Packaging market is a crucial market that closely addresses imitation and unauthorized copying of product packaging. It has technologies such as holograms, tampering seals, security inks, RFID tags, QR codes, and serialized tracking mechanisms. Preventing counterfeiters from carrying out their acts of crime, being able to verify the contents with the producers, and in some rare instances with the consumers, constitutes the utility of these tools. It has undergone some level of magnitude development due to the growing demand for transparency and authenticity from the consumers, tightening of government regulations, and world policies on anti-counterfeiting across industries like pharmaceuticals, food and beverages, cosmetics, automotive, electronics, and luxury goods. It has become even more critical for brands to invest in secure packaging after the advent of e-commerce and globalized supply chains. The manufacturers keep coming up with newer ideas in an attempt to get ahead of the counterfeiters, thus making for a highly competitive market landscape.

What Are the Market Trends in the U.S. Anti-counterfeit Packaging Market?

The market trends in the U.S. anti-counterfeit packaging market are defined by increased adoption of digital solutions, focus on sustainable packaging and customization, and industry-specific solutions.

• Virtual combined with the physical for anti-counterfeiting: The surge in e-commerce builds the demand for digital anti-counterfeit products.
• Green and intelligent packaging: Laying stress on both environmentally conscious materials and secure packaging.
• Industry-specific Solutions: Need for industry-specific anti-counterfeiting features in pharmaceuticals, luxury goods, electronics, and others.
• Regulatory Push: A highly regulated landscape leads to rapid adoption of secure packaging technology.
• Heightened Consumer Vigilance: Public consciousness bears down on visible anti-counterfeiting attempts by brands.

What Are the Major Market Restraints in the U.S. Anti-counterfeit Packaging Market?

The growth of the U.S. anti-counterfeit packaging market is restrained by factors such as complexity and integration, limited awareness and adoption & supply chain disruptions

• Detrimental pricing: Small and mid-sized companies consider implementation as a barrier.
• Integration Complexity: Integrating security features in packaging adds to the complexity.
• Unequal Awareness & Adoption: Limited knowledge of anti-counterfeiting solutions.
• Technology Risk: Having a forgery done to a security measure if it is not updated.
• Supply Chain & Economic Fluctuations: Delays or strict cuts in investments.

What Are the Market Opportunities in the US Anti-counterfeit Packaging Market?

The opportunities in the U.S. anti-counterfeit packaging market are associated with technological advancements, regulatory compliance, and consumer awareness

• Consumer choice and customization in industries of food and beverage, electronics, and pharmaceuticals.
• Technology development in the area of AI, blockchain, and machine-readable features.
• E-commerce growth needs such an authentication process and tools against counterfeit products.
• Compliance-driven adoption under regulatory policies.
• Anti-counterfeit packaging for brand protection and trust-building.

Recent Developments in the U.S. Anti-counterfeit Packaging Market:

• In November 2024, SKF India announced one of the largest counterfeit product seizures in Chennai, Tamil Nadu, collaborating with the Chennai police to ensure genuine and reliable products.
• In October 2024, the Digimarc Validate mobile app, launched by Digimarc, aids businesses in combating counterfeit products by providing instant product authentication, customer protection, revenue security, and brand integrity.

US Anti-counterfeit Packaging Market Share, By Technology, 2024 (%)

• Holograms – Holds 11% of the market as visually identifiable security layers, not dominating due to easier replication compared to advanced technologies.
• RFID – Leads with 28%, enabling digital traceability and real-time authentication, dominating due to strong adoption in supply chain tracking and automation.
• Mass Encoding – Represents 9%, assigning unique serial identifiers to products, not dominating due to higher infrastructure and integration costs.
• Forensic Markers – Accounts for 8%, using invisible chemical or DNA markers for covert validation, not dominating due to specialized use and high complexity.
• Tamper Evidence – Holds 23%, offering seals and indicators that show product interference, gaining strong dominance through regulatory requirements in pharma and FMCG.
• Others – Makes up 21%, including watermarks and digital signature tools, gaining momentum as hybrid authentication approaches grow.

US Anti-counterfeit Packaging Market Share, By Packaging Format, 2024 (%)

• Bottles & Jars – Holds 16%, widely used for liquids and solids packaging, maintaining stable demand due to broad industrial applicability.
• Vials & Ampoules – Represents 12%, essential for sterile injectable products, not dominating due to limited specialty usage.
• Blisters – Leads with 22%, protecting unit-dose pharmaceuticals, dominating because of high usage in tablets and solid dosage packaging.
• Trays – Accounts for 9%, used for organized product presentation, not dominating due to limited protection and higher space consumption.
• Pouches & Sachets – Holds 13%, providing lightweight and cost-effective solutions, gaining momentum through portability and convenience trends.
• Tubes – Represents 8%, used mainly in cosmetics and personal care, not dominating because of narrower application scope.
• Syringes – Holds 10%, supporting prefilled and injectable medication, gaining adoption with the expansion of biologics and vaccines.
• Others – Accounts for 10%, including cartons and labels, moderate growth driven by customized packaging needs.

US Anti-counterfeit Packaging Market Share, By End-User, 2024 (%)

• Pharmaceuticals – Holds 30%, driven by strong demand for anti-counterfeit authentication, dominating due to strict regulatory compliance and safety needs.
• Food & Beverage – Accounts for 22%, ensuring freshness and preventing tampering, gaining momentum with rising food safety regulations.
• Automotive – Represents 11%, used for part tracking and counterfeit component prevention, not dominating due to slower digital transformation.
• Personal Care – Holds 13%, supporting brand protection and premium packaging, steady growth tied to rising counterfeiting concerns.
• Electrical & Electronics – Makes up 9%, enabling component traceability, not dominating due to complex supply chain integration challenges.
• Luxury Products – Represents 8%, safeguarding high-value goods, not dominating due to smaller customer base.
• Others – Accounts for 7%, spanning industrial and household products, limited share due to niche demand.

US Anti-counterfeit Packaging Market Companies:

• Avery Dennison Corporation
• 3M Company
• CCL Industries Inc.
• Zebra Technologies Corporation
• SATO Holdings Corporation
• Authentix, Inc.
• PharmaSecure
• Sproxil

US Anti-counterfeit Packaging Market Segmentation:

By Technology

• Holograms
• RFID
• Mass Encoding
• Forensic Markers
• Tamper Evidence
• Others

By Packaging Format

• Bottles & Jars
• Vials & Ampoules
• Blisters
• Trays
• Pouches & Sachets
• Tubes
• Syringes
• Others

By End-User

• Pharmaceuticals
• Food and Beverage
• Automotive
• Personal Care
• Electrical & Electronics
• Luxury Products
• Others