Rice Water Skincare - Worldwide

The global rice water skincare market size accounted for USD 6,900 million in 2024 and is expected to exceed around USD 13,070 million by 2034, growing at a CAGR of 6.6% from 2024 to 2034.

With the growing desire for glowing skin among consumers, rice water is gaining immense popularity as a vital ingredient in skincare products. It is rich in minerals, vitamins, and essential amino acids and is known for its gentle cleansing and brightening properties. Rice water is used in Asian beauty rituals, especially in countries like South Korea and Japan, where it has been used as a cleanser and toner for centuries to promote healthy skin.

As consumers become more aware of the drawbacks of synthetic chemicals used in skincare products, their preference for natural and organic products increases, which boosts the market's growth. Rice water is used in facial cleansers and toners to provide exfoliation and hydration. The growing popularity of K-beauty and J-beauty is expected to drive market growth. In addition, there is a high demand for rice water-based moisturizers and face masks among consumers looking to maintain skin hydration and nourishment.

Rising consumer awareness about the benefits of rice water in skincare can positively impact the market. Rice water is effective at addressing various skin concerns, such as preventing dryness, premature aging, fine lines, and wrinkles.