The global peer to peer (P2P) lending market size accounted for USD 139.82 billion in 2024 and is predicted to touch around USD 1481.09 billion by 2034, growing at a CAGR of 26.61% from 2025 to 2034.
Highlights of the Peer-to-Peer Lending Market
- North America held a significant share of the peer-to-peer lending market in 2024.
- Asia Pacific is anticipated to grow at the fastest rate in the market during the forecast period.
- By type, the consumer lending segment underwent notable growth in the peer-to-peer lending market during 2024.
- By type, the business lending segment will gain a significant share of the market over the studied period of 2025 to 2034.
- By end-user, the consumer credit loans segment enjoyed a prominent position in the peer-to-peer lending market in 2024.
- By end-user, the student loans segment is predicted to witness significant growth in the market over the forecast period.
- By business model, the traditional lending segment captured a significant portion of the peer-to-peer lending market in 2024.
- By business model, the marketplace lending segment is projected to expand rapidly in the market in the coming years.
Industry Valuation and Growth Rate Projection
| Industry Worth |
Details |
| Market Size in 2025 |
USD 176.45 Billion |
| Market Size by 2034 |
USD 1481.09 Billion |
| Market Growth Rate from 2025 to 2034 |
CAGR of 26.61% |
Peer-to-peer lending is a direct alternative to a bank loan with the difference that, instead of borrowing from a single source, companies can borrow directly from tens, sometimes hundreds of individuals who are ready to lend. Peer to peer lending sometimes called crowdlending and also abbreviated as P2P lending. The peer-to-peer lending market growth driven by global economic conditions, diversification of investment options, marketing and promotion by payment providers, and regulatory support.
Peer-to-Peer Lending: Stats and Figures
- According to a report published in March 2025, digital adoption is already in reality, around 73% of interactions with banks globally are now conducted through digital channels.
- According to a report published by SUOMEN PANKKI FINLANDS BANK in April 2025, volumes of funding mediated via crowdfunding and P2P lending in Finland
| |
2021, EUR Million |
2022, EUR Million |
2023, EUR Million |
2024, EUR Million |
| |
(12-Month Change) |
(12-Month Change) |
(12-(12-Month Change)change) |
(12-Month Change) |
| Total |
376.9 (34%) |
230.4 (-39%) |
70.7 (-69%) |
23.8 (-66%) |
How AI Benefited the Peer-to-Peer Lending Market?
AI technologies like natural language processing, machine learning, and data analytics, have transforming the way of peer-to-peer lending platforms operate, making the lending process more secure, efficient, and accurate. AI based lending platforms leverage machine learning algorithms to streamline the lending process. AI based lending involves using data analytics to evaluate risk, creditworthiness, and other factors that determine the probability of a borrower defaulting on their loan. Generative AI can potentially support credit analysts to analyze customer credit scores and financial history to determine whether they are a good candidate for loan.
Industry Leader Announcements
- Kevin Chin, Head of Business Development & Partnerships at Avant
Kevin Chin, Head of Business Development & Partnerships at Avant, said, “This multi-year exclusive strategic partnership with MLS further expands upon Avant’s offering to its customers.” “The agreement designates Avant as the Official Credit Card Partner of Major League Soccer, the MLS All-Star Game, MLS Cup, and eMLS, and will result in the creation of the fan affinity credit card.”
- Usama Ashraf, President and Chief Financial Officer of Prosper
Usama Ashraf, President and Chief Financial Officer of Prosper, said, “Since 2005, Prosper has helped more than 2 million Americans achieve their dreams with access to personal loans, credit cards, home equity lines of credit, and home equity loans. Our partnership with Fortress and Edge Focus furthers our ability to pursue our mission and vision.” “We are excited to work with such thoughtful and creative long-term partners.”
Geographical Insights
North America held a significant share of the peer-to-peer lending market in 2024. Worldwide economic conditions, diversification of investment options, marketing & promotion by payment providers, regulatory support, and increased investor acceptance driving the growth of the market in the North American region.
Asia Pacific is anticipated to grow at the fastest rate in the market during the forecast period. Higher return for investors, alternative financing needs, and technological advancements contributing to the growth of the peer-to-peer lending market in the Asia Pacific region.
Recent Developments in the Peer-to-Peer Lending Market
- In January 2025, a new daily earning loan that allows lenders to earn daily interest along with principal repayments, credited directly to their bank accounts, was launched by Peer-to-Peer lending platform, LenDenClub.
- In October 2024, a new product to align RBI’s revised guidelines was launched by IndiaP2P.
Competitive Landscape
- Company Name: Avant LLC
- Year of Incorporation: 2012
- Headquarters: Chicago, Illinois
About significant number of countries where it operates. It operates in the consumer finance sectors around the world.
- Company Name: Zopa Bank Limited
- Year of Incorporation: 2017
- Headquarters: London, United Kingdom
It operates in United Kingdom. It operates in the financial services sectors, specifically in banking industry, around the world.