Business-to-Business E-commerce Market Expansion Fueled by Automation

The global business-to-business e-commerce market size accounted for USD 20.06 trillion in 2024 and is predicted to touch around USD 85.3 trillion by 2034, growing at a CAGR of 15.57% from 2025 to 2034.

Highlights of the Business-to-Business E-commerce Market

• By deployment insight, the Intermediary-oriented segment dominated the U.S. business-to-business e-commerce market in 2023.
• By deployment insight, the supplier-oriented segment is expected to be the fastest growing during the forecast period.
• By enterprise size insight, the large enterprise segment dominated the market in 2023.
• By enterprise size insight, the small & medium enterprise segment is set to be the fastest growing in the forecast period between 2024 and 2033.
• By application insight, the home & kitchen segment made up the largest share of the U.S. business-to-business e-commerce market in 2023.
• By application insight, the consumer electronics segment is expected to have the highest compound annual growth rate during the forecast period.
• North America dominated the global market in 2024.
• Asia Pacific is anticipated to grow at the fastest rate in the market during the forecast period.

Industry Valuation and Growth Rate Projection

The business-to-business e-commerce market basically deals with taking the commercial transactions and processes classically held between businesses and performing them over online platforms. There exists automation of procurement and sales workflows, which cuts down on administrative costs and improves coordination. The platforms come with electronic data interchange, online catalogs, quote management, real-time updates for inventory, and a payment gateway, among numerous other features. The global digital transformation sweeping through industries necessitates faster procurement cycles, pricing on the fly, and enriched buyer-seller communication. AI and blockchain implementations enrich customer experience through personalization and buying-likelihood prediction. Growing international supply chain complexity and operational agility have made scalable e-commerce the top choice for any enterprise. B2B e-commerce is pushing the very foundation of inter-business trade in a digital-first economy.

Business-to-Business E-commerce Market: Stats and Figures

• 2.77 billion people around the globe are making online purchases from dedicated e-commerce platforms or social media stores.
• In 2025, 21% of retail purchases are expected to take place online, and this share will rise to 22.6% by 2027.
• The number of online shoppers will increase to 2.86 billion in 2026, reflecting the boom in e-commerce due to the increased internet penetration and convenience.

How AI Has Benefitted the Market?

• AI has helped the business-to-business e-commerce market in many ways, like product recommendation, optimization, etc.
• Recommendations of products and search results are highly personalized.
• Chatbots and virtual assistants with automated CRM processes provide 24-hour support.
• Accurate demand forecasting and inventory optimization.
• Dynamic pricing changes in real-time based on customer and market data.
• Enhances security and fraud detection, helps in the catch and prevention of fraudulent transactions.

Industry Leader Announcements

• Lena Zak, Amazon Business Australia country manager:

“As operating costs keep rising, Amazon Business can help take some of that pressure off by offering meaningful savings on everyday goods and supplies, along with the convenience and simplicity of our delivery experience.”

• Virtual.com’s CEO, Jonathan Spence:

“Our mission with Virtual Network is to provide a modern automated solution that creates value and revenue growth opportunities. This partnership makes that vision possible and fast.”

Geographical Insights

North America

North America's B2B e-commerce market has the presence of sound digital infrastructure and technology adoption. Through online platforms, companies procure goods and manage their supply chain activities, while their operations are made more efficient by AI and machine learning. The pace of change in the B2B e-commerce industry is driven by an innovation culture and tech-oriented companies of the region.

Asia-Pacific

Asia-Pacific is expected to grow at a significant CAGR during the forecast period. Asia-Pacific is booming rapidly with its busy business environment and a burgeoning digital ecosystem. Mobile-first approaches are being invoked for many mobile-centric users. Embracing the front-running technologies to modernize procurement, this region is positioned to shape the very future of B2B e-commerce.

Europe

Europe is expected to see notable growth in the market. The European B2B e-commerce market is caught between the old school business traditions and the new school of digital innovation, where organizations are migrating towards online procurement, keeping the user-centered experience and regulatory compliance in view. Sustainability and transparency will almost certainly become the cornerstone upon which businesses will weigh their decisions and digital strategies in the future.

Recent Developments:

• In June 2025, BigBasket, backed by the Tata Group, plans to launch 10-minute food delivery services in India by 2025-26 to compete with other quick commerce rivals.
• In June 2025, Amazon launches Amazon Business in Australia, offering competitive pricing on office products, electronics, and furniture for small, medium, and large companies as businesses stock up for the new financial year.

Competitive Landscape

The market is moderately fragmented with local players like Alibaba Group Holding Limited, eBay Inc., JD.com, Inc., Walmart Inc., IBM Corporation, SAP SE, Tencent Holdings Limited, Amazon.com, Inc., Rakuten, Inc., Oracle Corporation, ThomasNet, Mercateo AG, Global Sources Ltd., TradeIndia, ThomasNet etc. wishing to take the time to edge their presence through investments, partnerships, acquisitions, and mergers. They also invest in product development and competitive pricing. These strategies will promote market growth and lucrative opportunities for market players

• Company Name: Alibaba Group Holding Limited
• Year of Incorporation: 1999
• Headquarters: Hangzhou, Zhejiang, China

Alibaba Group's annual revenue in 2025 reached $137.3 billion, a 5.33% increase from 2024.

• Company Name: Amazon.com
• Year of Incorporation: 1994
• Headquarters: Bellevue, Washington

Amazon's annual revenue for 2024 was $637.959 billion, a 10.99% increase from 2023. In 2023, the company generated $574.785 billion in revenue, a 11.83% increase from 2022

• Company Name: Oracle Corporation
• Year of Incorporation: 1977
• Headquarters: Austin, Texas

Oracle Corporation's annual revenue for 2024 was $52.96 billion, representing a 6.02% increase from 2023.