The global nutraceuticals market size surpassed USD 580.37 billion in 2024 and is predicted to reach around USD 1,089.43 billion by 2034, registering a CAGR of 6.5% from 2025 to 2034.
| Industry Worth | Details |
| Market Size in 2025 | USD 618.09 Billion |
| Market Size by 2034 | USD 1,089.43 Billion |
| Market Growth Rate from 2025 to 2034 | CAGR of 6.5% |
Nutraceuticals are obtained from numerous organic plant sources that offer health advantages as well as nutrition as they carry bioactive compounds such as minerals, vitamins, antioxidants, & other organic elements that are important for users' daily dietary supplements. Key causes of the nutraceutical market consist of aging populations, user awareness, rising expenses of healthcare, consumer lifestyle, and marketing channels.
Nutraceuticals are forecasted to become more well-known in the future as there is a rising requirement for natural, plant-derived products. The regulations controlling nutraceuticals are different in each country, impacting the market's expansion. For example, in Europe, nutraceutical goods require certification from the European Food Safety Authority, which checks goods claims by doing numerous tests, and similarly, in Canada, the same processes are utilized.
“Functional foods are an obvious and long-awaited extension of our brand, and there couldn’t be anything more authentically GHOST than launching our own better-for-you protein cereal,” said Dan Lourenco, co-founder and CEO of GHOST.” Cereal has been a part of the GHOST DNA since its inception. From our very first YouTube videos to the GHOST ‘CEREAL MILK’ protein flavors we launched, this moment has been a long time coming. Who you go to battle with is everything, and it’s a privilege to work with one of the legends in the cereal game, General Mills, on this exciting product.”
“We’re committed to transforming our portfolio to include more positive choices that meet consumer demand for convenient and delicious products,” said Steven Williams, CEO of PepsiCo North America. “We love the Siete brand for the same reason so many loyal consumers do and are dedicated to preserving its special attributes while making the brand more widely available and accessible on a broader scale.”
The nutraceuticals market is experiencing significant growth, with North America maintaining its position as the dominant region while Europe emerges as the rapidly growing market. In the APAC region, India stands out as a driver of growth in the space.
North America
North America dominated the global market in 2024. The acceptance of protein bars and shakes, the exposure of clean-label goods, and health-conscious individuals in this area are a few of the reasons that led to the expansion of this market. Thus, the well-established distribution channel in this area drives sales of functional beverages and foods containing nutraceuticals.
Europe
Europe is experiencing rapid growth in the nutraceuticals market during the forecast period. With the rise in life expectancy and the eventual rise in lifestyle-associated disorders, nutraceuticals have appeared as a necessity for customers, mainly in developed areas like the European region. Functional food is considered the largest crowd-puller category of the market, accompanied by dietary supplements and functional beverages.
India and APAC
Asia Pacific (APAC) is projected to be the fastest growing in the market during the forecast period. The rising consumption of dietary supplements, mainly among millennials, is driving the nutraceuticals market. Countries like India are providing lucrative opportunities. Customers are growing up preferring nutraceutical and functional goods, as health consciousness is taking charge of the conventional fast-food chain.
The nutraceutical market has recently been estimated at nearly $400 billion, blending the sectors of food, biotechnology, and pharmaceuticals. India is a major player, funded by its rich heritage of conventional knowledge, mainly in Ayurveda, and a unique ecosystem that boosts growth in this sector. Thus, India's share is under 2% worldwide, mainly due to a shortage of defined industry categorization within Indian ministries, restricting targeted sector support.
The nutraceutical market is categorized by fragmentation, with numerous participants contributing to predictions of moderate to intense competition amongst firms. Many distributors in the nutraceuticals market globally are targeting marketing and promotional attempts to drive brand knowledge and raise product visibility among customers.
Nestlé has confirmed itself as a renowned nutrition, health, food, and wellness firm. Its competitive methods are primarily targeted on foreign direct funds in ready meals, dairy, and other food businesses.
BASF SE (BASF) is a chemical firm. It functions regarding the manufacturing, marketing, and sales of chemicals, crop protection goods, plastics, and performance goods. Its goods line involves solvents, surfactants, adhesives, fuel additives, pigments, electronic chemicals, paints, fungicides, food additives, and herbicides. The firm functions via a network of producing facilities across the globe.
PepsiCo’s competitive strategies report on the market impacts of the strategic meeting of top competitors, which includes The Coca-Cola Company, Unilever, and Keurig Dr Pepper. Its generic competitive methods permit competitive benefits for the firm’s intensive growth strategies to guarantee long-term profitability among the aggressiveness of various multinational customer goods firms.
Annual Revenue: Nestlé S.A. vs BASF SE vs PepsiCo, Inc., 2022-2024 (Millions of US$)
| Year | Nestlé S.A. | BASF SE | PepsiCo, Inc. |
| 2024 | 91,720,000 | 260,000 | 9,18,54,000 |
| 2023 | 93,351,000 | 68,902,000 | 9,14,71,000 |
| 2022 | 94,780,000 | 87,327,000 | 8,63,92,000 |
Published by Vidyesh Swar
