North America Dental Services Market - Databook 2025 to 2034

The North America dental services market size surpassed USD 218.88 billion in 2024 and is predicted to reach around USD 357.93 billion by 2034, registering a CAGR of 5.04% from 2025 to 2034.

Highlights of the North America Dental Services Market 

• By product type, the non-cosmetic dentistry segment dominated the dental services market in 2024.
• By product, the cosmetic dentistry segment is expected to be the most opportunistic during the forecast period.
• By service, the oral surgery segment dominated the market in 2023.
• By service, the orthodontics & prosthodontics segment is set to be most opportunistic in the forecast period between 2024 and 2033.
• By end-user, the dental clinics segment made up the largest share of the North America dental service market in 2023.
• By end-user, the hospitals segment is expected to have the highest compound annual growth rate during the forecast period.

Industry Valuation and Growth Rate Projection

The North American dental services market is expanding due to the rising awareness and prevalence of oral diseases in the population. Some of the factors that contributed to this growth include increasing demand for cosmetic dentistry, dental tourism, as well as advancement in dental technologies. The distribution model is changing as dental support organizations assist in the streamlining of non-clinical functions. Attention has focused on aesthetics and advancing modern orthodontic solutions, including Invisalign, among the younger population. Rising disposable income and healthcare infrastructure development promote the market development in North America.

Growth Factors

• High Oral Health Awareness: Consumers in North America, especially in the United States and Canada, have a fairly large understanding of the importance of oral hygiene, which creates the need for regular dental checkups and gap-filling preventive care.
• Adoption of Advanced Technologies in Dental Care: The adoption of technologies such as digital imaging, CAD-CAM, teledentistry, and laser dentistry gives an advantage to the increasing precision and satisfaction of patients in treatment, which can drive them to avail service.
• Strong Insurance Coverage: Almost every employer would provide dental insurance, public programs would subsidize the out-of-pocket costs, and dental care access would widen.
• Strong Presence of Key Players: The region now hosts some of the biggest DSOs and private practices that continuously invest in the expansion of service offerings and improvement of care delivery.

Restraints

Contemporary dentistry encounters hurdles in attracting and retaining patients due to socio-economic and behavioral trends. Population mobility, remote working, and loss of employer-sponsored dental benefits disrupt the traditional patient-provider relationship. Staff shortages further limit capacity to manage patient volumes. Negative patient experiences destroy reputational equity for practices, as even minor service omissions can result in significant attrition. Consistent high-quality care and strong communication become very critical in keeping a patient's trust and sustaining practice growth in this digital-first world.

Opportunity

Green Dentistry is a new wave in the dental business that focuses on practices that avoid waste and conserve water. More fundamental techniques include electronic record-keeping, reusable dental tools, and other energy-efficient systems. Kerala-based dental suppliers of these systems always package them with solutions that promote eco-friendliness. The practice benefits patients and the planet by making the environmental footprint small, waste management efficient, and the kinds of materials eco-friendly.

Segmental Insights

Product Insight

The aspect of dentistry for the non-cosmetic segment dominates the dental services market by providing vital treatment for oral health problems such as tooth decay and gum disease. The overriding reason for all this is the gross necessity of elementary dental care.

On the contrary, the cosmetic aspect of dentistry grows at a fast pace and offers elective procedures such as whitening, the shaping of teeth, and veneers to enhance both teeth and smiles. Mainly, increased awareness about aesthetics among youth is driving this growth.

Services Insight

The oral surgery segment accounted for a considerable share of the market in 2024. This market is primarily concerned with oral surgery services, such as tooth extraction and root canal, mainly performed by general dentists.

The orthodontics & prosthodontics segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. Future growth will be bolstered by orthodontics in the treatment of teeth alignment and prosthodontics in the production of prosthetic teeth. Innovations like digital imaging and design-advancing technologies are making these services increasingly available and efficient, and drawing interest from providers and patients alike.

End-User Insight

The dental clinics segment registered its dominance over the market in 2024. Among end-users, dental clinics are the prime movers of market activity: They offer many dental services, combining convenience with personal care, and are therefore favored by many patients.

Hospitals, however, are rapidly catching on as end-users thanks to improved health care infrastructure and the increasing availability of dental services in hospital settings; these facilities are now attracting a wider patient base.