Marketing Automation Software Market Size is USD 5,122.56 Million in 2025

Stats ID: 8658 | Delivery Format: Databook | Tables and Figures: 40+ | Last Updated: September 2025 | Delivery: Immediate

The global marketing automation software market, valued at USD 4,416 million in 2024, is set to reach USD 19,480.9 million by 2034, growing at a strong 16% CAGR driven by AI adoption and rising demand for personalized customer engagement.

Marketing Automation Software Market Statical Scope

Reports Attributes	Statistics
Market Size in 2024	USD 4,416 Million
Market Size in 2025	USD 5,122.56 Million
Market Size in 2031	USD 12,480.59 Million
Market Size by 2034	USD 19,480.9 Million
CAGR 2025 to 2034	16%
Base Year	2024
Forecast Period	2025 to 2034

Marketing Automation Software Market Companies:

HubSpot
ActiveCampaign
Act-On Software
Salesforce
Adobe Systems
Oracle
Keep
IBM
Cognizant
ETrigue
GreenRope
BenchmarkONE
IContact
LeadSquared
MarcomCentral
SugarCRM
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Celonis (Make)
Klaviyo
Intuit Mailchimp

Marketing Automation Software Market Segmentation:

By Type

Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others

By Application

Large Enterprises
Small and Mid-sized Enterprises (SMEs)

By Region

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

Published by Yogesh Kulkarni

Global Market Revenue

Market Revenue, By Type 2024 to 2034 (USD Million)

Subsegment	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033	2034
Campaign Management	794.88	911.82	1,045.82	1,199.37	1,375.27	1,576.77	1,807.53	2,071.78	2,374.29	2,720.61	3,116.94
Email Marketing	971.52	1,091.09	1,224.08	1,371.69	1,535.18	1,715.90	1,915.13	2,134.18	2,374.31	2,636.64	2,922.13
Mobile Application	353.28	430.30	522.91	634.15	767.60	927.51	1,118.95	1,347.90	1,621.48	1,948.09	2,337.71
Inbound Marketing	441.60	522.50	617.99	730.65	863.54	1,020.26	1,205.02	1,422.79	1,679.39	1,981.68	2,337.71
Lead Nurturing & Scoring	529.92	635.20	760.60	909.87	1,087.43	1,298.52	1,549.31	1,847.13	2,200.58	2,619.84	3,116.94
Reporting & Analytics	618.24	732.53	867.56	1,027.04	1,215.36	1,437.64	1,699.94	2,009.37	2,374.31	2,804.57	3,311.76
Social Media Marketing	529.92	604.46	689.29	785.79	895.53	1,020.26	1,161.99	1,322.94	1,505.66	1,712.98	1,948.09
Others	176.64	194.66	213.92	234.36	255.87	278.25	301.26	324.50	347.46	369.47	389.62

Market Revenue, By Application 2024 to 2034 (USD Million)

Subsegment	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033	2034
Large Enterprises	2,649.60	3,032.56	3,470.23	3,970.32	4,541.60	5,194.06	5,939.04	6,789.44	7,759.93	8,867.17	10,130.07
Small & Mid-sized Enterprises (SMEs)	1,766.40	2090	2,471.94	2,922.60	3,454.18	4,081.05	4,820.09	5,691.15	6,717.55	7,926.71	9,350.83

Market Revenue, By Region 2024 to 2034 (USD Million)

Subsegment	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033	2034
North America	1,678.08	1,926.08	2,210.49	2,536.60	2,910.46	3,339.04	3,830.25	4,393.18	5,038.16	5,777.09	6,623.50
Asia Pacific	1,236.48	1,459.93	1,723.23	2,033.41	2,398.74	2,828.91	3,335.33	3,931.38	4,632.79	5,458.01	6,428.70
Europe	1,059.84	1,219.17	1,402.35	1,612.94	1,855.02	2,133.28	2,453.08	2,820.61	3,242.96	3,728.24	4,285.80
Latin America	264.96	312.48	368.41	434.25	511.73	602.88	710.10	836.20	984.47	1,158.78	1,363.66
Middle East & Africa	176.64	204.90	237.69	275.72	319.83	371	430.37	499.22	579.10	671.76	779.24

Global Market Revenue

Market Revenue, By Type 2024 to 2034 (USD Billion)

Subsegment	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033	2034
Campaign Management	794.88	911.82	1,045.82	1,199.37	1,375.27	1,576.77	1,807.53	2,071.78	2,374.29	2,720.61	3,116.94
Email Marketing	971.52	1,091.09	1,224.08	1,371.69	1,535.18	1,715.90	1,915.13	2,134.18	2,374.31	2,636.64	2,922.13
Mobile Application	353.28	430.30	522.91	634.15	767.60	927.51	1,118.95	1,347.90	1,621.48	1,948.09	2,337.71
Inbound Marketing	441.60	522.50	617.99	730.65	863.54	1,020.26	1,205.02	1,422.79	1,679.39	1,981.68	2,337.71
Lead Nurturing & Scoring	529.92	635.20	760.60	909.87	1,087.43	1,298.52	1,549.31	1,847.13	2,200.58	2,619.84	3,116.94
Reporting & Analytics	618.24	732.53	867.56	1,027.04	1,215.36	1,437.64	1,699.94	2,009.37	2,374.31	2,804.57	3,311.76
Social Media Marketing	529.92	604.46	689.29	785.79	895.53	1,020.26	1,161.99	1,322.94	1,505.66	1,712.98	1,948.09
Others	176.64	194.66	213.92	234.36	255.87	278.25	301.26	324.50	347.46	369.47	389.62

Market Revenue, By Application 2024 to 2034 (USD Billion)

Subsegment	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033	2034
Large Enterprises	2,649.60	3,032.56	3,470.23	3,970.32	4,541.60	5,194.06	5,939.04	6,789.44	7,759.93	8,867.17	10,130.07
Small & Mid-sized Enterprises (SMEs)	1,766.40	2090	2,471.94	2,922.60	3,454.18	4,081.05	4,820.09	5,691.15	6,717.55	7,926.71	9,350.83

Market Revenue, By Region 2024 to 2034 (USD Billion)

Subsegment	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033	2034
North America	1,678.08	1,926.08	2,210.49	2,536.60	2,910.46	3,339.04	3,830.25	4,393.18	5,038.16	5,777.09	6,623.50
Asia Pacific	1,236.48	1,459.93	1,723.23	2,033.41	2,398.74	2,828.91	3,335.33	3,931.38	4,632.79	5,458.01	6,428.70
Europe	1,059.84	1,219.17	1,402.35	1,612.94	1,855.02	2,133.28	2,453.08	2,820.61	3,242.96	3,728.24	4,285.80
Latin America	264.96	312.48	368.41	434.25	511.73	602.88	710.10	836.20	984.47	1,158.78	1,363.66
Middle East & Africa	176.64	204.90	237.69	275.72	319.83	371	430.37	499.22	579.10	671.76	779.24

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Marketing Automation Software Market Size is USD 5,122.56 Million in 2025

Marketing Automation Software Market Statical Scope

Marketing Automation Software Market Companies:

Marketing Automation Software Market Segmentation:

By Type

By Application

By Region

Global Market Revenue

Market Revenue, By Type 2024 to 2034 (USD Million)

Market Revenue, By Application 2024 to 2034 (USD Million)

Market Revenue, By Region 2024 to 2034 (USD Million)

Global Market Revenue

Market Revenue, By Type 2024 to 2034 (USD Billion)

Market Revenue, By Application 2024 to 2034 (USD Billion)

Market Revenue, By Region 2024 to 2034 (USD Billion)

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