The global custom nail polish market size accounted for USD 3,336 million in 2024 and is expected to exceed around USD 9,219 million by 2034, growing at a CAGR of 10.7% from 2024 to 2034.
The custom nail polish market is seeing a growing demand because of rising adoption of nail art and other beauty trends all over the world. The increased focus on aesthetics and different beauty trends related to nails has helped this market’s growth. The population of working women is helping further drive the market with growing interest and disposable income for cosmetics. Online and ecommerce platforms growth has also made nail polishes readily available for consumers globally. The rising number of salons offering nail art and its growing popularity has helped surge the demand for customizable nail polish.
The technological innovations in production of nail polish have created many options like- UV gel, acrylic, gel, dip powder, poly gel etc. with various finishing options like matte and gloss are propelling the custom nail polish market further. The promotion of nail development, maintaining hydration balance and increasing the durability of the wear are significant factors for this market’s growth. Influence of social and celebrities will keep aiding market growth. With some brands offering nontoxic and sustainable formulations in their customizable nail polishes is also expected to reach a wider consumer base and surge demand for this market.
Published by Vidyesh Swar
