The global AI in media and entertainment market size accounted for USD 10,410 million in 2024 and is expected to exceed around USD 52,670 million by 2034, growing at a CAGR of 17.6% from 2024 to 2034.
The AI in media and entertainment market refers to developing AI tools specialized for the media and entertainment industry. AI technology aids in automating tasks, creating and analyzing content, enhancing user experiences, and creating new types of media. It generates personalized, faster, and cost-effective content.
The advent of natural language processing (NLP), machine learning (ML), and deep learning (DL) and their applications in diverse sectors drive the market. AI-powered virtual influencers and interactive media formats are gaining popularity. The growing demand for AI in gaming, fake news detection, and production planning potentiates market growth. AI can enable personalized online advertisements based on the browsing history of the viewer. The growing use of social media and the internet attracts viewers from global platforms.
The future of AI in media and entertainment market is promising, driven by advanced AI technologies such as augmented reality (AR) and virtual reality (VR). AR and VR enhance the viewer’s experience with interactive and immersive feeds, thereby holding immense potential to revolutionize the media and entertainment industry. Furthermore, the growing economy and the need for enhanced efficiency and profitability favor the use of AI in the media and entertainment.
Published by Yogesh Kulkarni
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