US Video Streaming Market Size to Worth USD 225.43 Billion by 2034

The US video streaming market size was estimated at USD 38.73 billion in 2024 and is projected to be worth around USD 225.43 billion by 2034, growing at a CAGR of 19.26% from 2025 to 2034.

Highlights of the US Video Streaming Market

• By streaming type, the live streaming segment held a dominant presence in the market in 2024.
• By streaming type, the non-linear (VOD) segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.
• By deployment type, the cloud segment accounted for a considerable share of the market in 2024 and is projected to experience the highest growth rate in the market between 2025 and 2034.
• By end-user, the consumer segment led the market.
• By end-user, the enterprise segment is set to experience the fastest rate of market growth from 2025 to 2034.
• By revenue model, the subscription segment registered its dominance over the market in 2024.
• By revenue model, the advertising segment is anticipated to grow with the highest CAGR in the market during the studied years.
• By service, the managed service segment captured a significant portion of the market in 2024.
• By service, the training and support segment is predicted to witness significant growth in the market over the forecast period.

Industry Valuation and Growth Rate Projection

The U.S. video streaming market has been growing tremendously and changing the way consumers view video entertainment from traditional cable and broadcast TV. More and more consumers in the U.S. are replacing cable TV with subscription-based streaming services such as Netflix, Hulu, Amazon Prime Video, and Disney+. Consumers have the ability to view video content anytime, anywhere, on any device (phones, TVs, computers).

The reason for the significant growth in the streaming market is due to selection, affordability, and ease of use. The streaming consumer base continues to grow each year among the younger users. As internet speeds become faster and smart devices become available, video streaming will continue to become even more popular. Also, every executive is now starting to tell their content teams to develop original content to entice more viewers.

What Are the Market Trends in the U.S. Video Streaming Market?

The market trends in the U.S. video streaming market are driven by more original content, the growth of mobile streaming, and ad-supported streaming.

• Platforms like Netflix and Amazon Prime are investing more money to create exclusive films and shows to attract viewers in the U.S.
• Many people in the U.S. use smartphones and tablets to stream videos on the go. This is increasing mobile video traffic.
• Services like Tubi and Peacock offer free content with ads, which is becoming a great option for users who do not want to pay.

What Are the Restraints in the U.S. Video Streaming Market?

The U.S. video streaming market experiences growth restraints due to factors such as heavy competition, content licensing expense, and subscription fatigue.

• There are many competitions of platforms to capture the same U.S. users, making it difficult for any new services to gain momentum.
• The commissioning of the rights for the shows and films is expensive in the U.S., making it challenging for smaller platforms to have the best content.
• The U.S. user base is getting tired of all the subscriptions for streaming, which will reduce demand.

What Are the Opportunities in the U.S. Video Streaming Market?

Key opportunities in the U.S. video streaming market are driven by targeting niche audiences, partnering with telecom companies, and leveraging AI for personalization.

• Streaming services can grow their audiences by offering content specific to audiences such as children, gamers, or Spanish-language viewers.
• Leveraging similar relationships with internet providers in the U.S. that some streaming services have will give platforms leverage in terms of lucrative packages and better internet service speeds.
• Utilizing artificial intelligence to recommend videos is a great way to help U.S.-based users minimize searching and discover videos they enjoy, leading to a better user experience overall.

Recent Developments in the U.S. Video Streaming Market:

• In March 2025, Deloitte reported that 90 percent of U.S. households subscribe to at least one paid streaming-video service, on average, four. Consumers began to see entertainment expenses rising and fatigue from juggling multiple platforms during times of limited budgets.
• In June 2025, Netherlands-based Your Channels launched its live newscasting technology, "YOUR NEWS CHANNEL," into the U.S. markets. This was the first rollout of the platform's technology for its pioneering local live news broadcaster service in the U.S.