US Video Streaming Market Size to Worth USD 225.43 Billion by 2034

The US video streaming market size was estimated at USD 38.73 billion in 2024 and is projected to be worth around USD 225.43 billion by 2034, growing at a CAGR of 19.26% from 2025 to 2034.

Highlights of the US Video Streaming Market

• By streaming type, the live streaming segment held a dominant presence in the market in 2024.
• By streaming type, the non-linear (VOD) segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.
• By deployment type, the cloud segment accounted for a considerable share of the market in 2024 and is projected to experience the highest growth rate in the market between 2025 and 2034.
• By end-user, the consumer segment led the market.
• By end-user, the enterprise segment is set to experience the fastest rate of market growth from 2025 to 2034.
• By revenue model, the subscription segment registered its dominance over the market in 2024.
• By revenue model, the advertising segment is anticipated to grow with the highest CAGR in the market during the studied years.
• By service, the managed service segment captured a significant portion of the market in 2024.
• By service, the training and support segment is predicted to witness significant growth in the market over the forecast period.

Industry Valuation and Growth Rate Projection

The U.S. video streaming market has been growing tremendously and changing the way consumers view video entertainment from traditional cable and broadcast TV. More and more consumers in the U.S. are replacing cable TV with subscription-based streaming services such as Netflix, Hulu, Amazon Prime Video, and Disney+. Consumers have the ability to view video content anytime, anywhere, on any device (phones, TVs, computers).

The reason for the significant growth in the streaming market is due to selection, affordability, and ease of use. The streaming consumer base continues to grow each year among the younger users. As internet speeds become faster and smart devices become available, video streaming will continue to become even more popular. Also, every executive is now starting to tell their content teams to develop original content to entice more viewers.

What Are the Market Trends in the U.S. Video Streaming Market?

The market trends in the U.S. video streaming market are driven by more original content, the growth of mobile streaming, and ad-supported streaming.

• Platforms like Netflix and Amazon Prime are investing more money to create exclusive films and shows to attract viewers in the U.S.
• Many people in the U.S. use smartphones and tablets to stream videos on the go. This is increasing mobile video traffic.
• Services like Tubi and Peacock offer free content with ads, which is becoming a great option for users who do not want to pay.

What Are the Restraints in the U.S. Video Streaming Market?

The U.S. video streaming market experiences growth restraints due to factors such as heavy competition, content licensing expense, and subscription fatigue.

• There are many competitions of platforms to capture the same U.S. users, making it difficult for any new services to gain momentum.
• The commissioning of the rights for the shows and films is expensive in the U.S., making it challenging for smaller platforms to have the best content.
• The U.S. user base is getting tired of all the subscriptions for streaming, which will reduce demand.

What Are the Opportunities in the U.S. Video Streaming Market?

Key opportunities in the U.S. video streaming market are driven by targeting niche audiences, partnering with telecom companies, and leveraging AI for personalization.

• Streaming services can grow their audiences by offering content specific to audiences such as children, gamers, or Spanish-language viewers.
• Leveraging similar relationships with internet providers in the U.S. that some streaming services have will give platforms leverage in terms of lucrative packages and better internet service speeds.
• Utilizing artificial intelligence to recommend videos is a great way to help U.S.-based users minimize searching and discover videos they enjoy, leading to a better user experience overall.

Recent Developments in the U.S. Video Streaming Market:

• In March 2025, Deloitte reported that 90 percent of U.S. households subscribe to at least one paid streaming-video service, on average, four. Consumers began to see entertainment expenses rising and fatigue from juggling multiple platforms during times of limited budgets.
• In June 2025, Netherlands-based Your Channels launched its live newscasting technology, "YOUR NEWS CHANNEL," into the U.S. markets. This was the first rollout of the platform's technology for its pioneering local live news broadcaster service in the U.S.

US Video Streaming Market Share, By Streaming Type, 2024 (%)

• Live Video Streaming – 35% – Real-time broadcast of events and interactive content. Gaining momentum driven by sports, gaming, and influencer-led live engagement.
• Non-Linear Video Streaming – 65% – On-demand streaming allowing users to watch anytime. Dominates due to convenience, vast content libraries, and user control features.

US Video Streaming Market Share, By Component, 2024 (%)

• Software – 55% – Platforms enabling content delivery, streaming interfaces, and analytics. Dominates due to critical role in user experience and streaming optimization.
• Content Delivery Services – 45% – Network infrastructure enabling media distribution and latency reduction. Strong share supported by demand for global bandwidth and network expansion.

US Video Streaming Market Share, By Solutions, 2024 (%)

• Over-the-Top (OTT) – 48% – Internet-based content delivery bypassing traditional broadcast. Dominates with rapid cord-cutting and rising subscription platforms.
• Internet Protocol TV – 22% – Managed network streaming through telecom operators. Moderate share due to structured packages and bundled services.
• Cable TV – 18% – Traditional wired television service. Declining due to strategic shift away from linear broadcasting.
• Pay-TV – 12% – Subscription channel bundles. Does not dominate as consumers migrate toward flexible OTT options.

US Video Streaming Market Share, By Platform, 2024 (%)

• Smartphones & Tablets – 42% – Mobile streaming access anywhere, anytime. Dominates driven by mobile consumption and short-form video growth.
• Smart TV – 28% – Large-format home streaming. Strong adoption fueled by 4K TVs and smart home integration.
• Laptops & Desktops – 20% – Web-based viewing for long-format content. Moderate share as mobile streaming surpasses desktop usage.
• Gaming Consoles – 10% – Streaming integrated with gaming entertainment. Does not dominate due to niche user base.

US Video Streaming Market Share, By Service, 2024 (%)

• Consulting – 32% – Advisory for streaming architecture and optimization. Stable share driven by custom integration needs.
• Managed Services – 38% – Outsourced operation and monitoring of streaming systems. Dominates due to complexity of scaling platforms and 24/7 performance needs.
• Training & Support – 30% – Technical enablement and operational assistance. Moderate share with demand tied to platform deployment scale.

US Video Streaming Market Share, By Revenue Model, 2024 (%)

• Subscription – 54% – Recurring monthly revenue model. Dominates due to predictable income and customer retention strategies.
• Advertising – 33% – Ad-supported free streaming models. Strong presence as hybrid AVOD+SVOD models expand.
• Rental – 13% – One-time content purchase or rental fees. Does not dominate as flexible streaming bundles replace transactional models.

US Video Streaming Market Share, By Deployment Type, 2024 (%)

• Cloud – 68% – Scalable architecture for streaming and content storage. Dominates due to flexibility, global expansion, and lower infrastructure costs.
• On-Premises – 32% – Local server-based streaming infrastructure. Does not dominate due to high maintenance and limited scalability.

US Video Streaming Market Share, By End User, 2024 (%)

• Consumer – 82% – Entertainment streaming for individual users. Dominates driven by massive subscriber growth and content personalization.
• Enterprise – 18% – Corporate streaming for training and communication. Does not dominate due to smaller addressable user base.

US Video Streaming Market Companies:

• Netflix
• Amazon Prime Video
• Disney+ (including Hulu and ESPN+)
• Max (formerly HBO Max)
• Apple TV+
• Paramount+
• Peacock
• Tubi
• X (formerly Twitter)

US Video Streaming Market Segmentation:

By Streaming Type

• Live Video Streaming
• Non-Linear Video Streaming

By Component (USD)

• Software
  
  • Transcoding and Processing
  • Video Delivery and Distribution
  • Video Management
  • Others
• Content Delivery Services
  
  • Live Broadcasting
  • VOD & Complementary Content
  • Low Latency Video Streaming Services

By Solutions

• Internet Protocol TV
• Over-the-Top (OTT)
• Cable TV
• Pay-TV

By Platform

• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

By Service

• Consulting
• Managed Services
• Training & Support

By Revenue Model

• Advertising
• Rental
• Subscription

By Deployment Type

• Cloud
• On-Premises

By End User

• Enterprise
  
  • Corporate Communications
  • Knowledge Sharing & Collaborations
  • Marketing & Client Engagement
  • Training & Development
• Consumer
  
  • Real-Time Entertainment
  • Web Browsing & Advertising
  • Gaming
  • Social Networking
  • E-Learning