U.S. Nanocellulose Market - Databook 2025 to 2034

The U.S. nanocellulose market size was evaluated at USD 124.44 million in 2024 and is expected to grow around USD 737.42 million by 2034, registering a CAGR of 19.57% from 2025 to 2034.

Highlights of the U.S. Nanocellulose Market

• By product, the cellulose nanocrystals or cellulose nanofibers segment underwent notable growth in the U.S. nanocellulose market during 2024.
• By product, the micro fibrillated cellulose and nano fibrillated cellulose segment will gain a significant share of the market over the studied period of 2025 to 2034.
• By application, the pulp & paper segment enjoyed a prominent position in the U.S. nanocellulose market during 2024.
• By application, the composites segment is predicted to witness significant growth in the market over the forecast period.

Industry Valuation and Growth Rate Projection

Nanocellulose is a material based on natural fibers of nanometric size. It is a term referring to a family of cellulosic materials that have at least one of their dimensions in the nanoscale. Nanocellulose material examples include micro fibrillated cellulose, cellulose nanocrystals, or cellulose nanofibers. In biomedicine, nanocellulose can be used to create synthetic scaffolds that replace tendons and ligaments, matrices for 3D cell culture, and grafting materials for dental implants. The U.S. nanocellulose market growth is driven by increasing personal care industry, rapidly growing oil & gas industry, increasing demand for technologically advanced sustainable products, and increasing food & beverage industry across the globe.

The U.S. nanocellulose market applications include nanocellulose is used in many fields like electroactive polymers, catalytic supports, batteries, template for electronic components, supercapacitors, wood adhesives, biomedical products, nano composite materials, and more. Bacterial nanocellulose (BNC), is a chemically pure natural polymer produced by natural organisms, is being progressively recognized and used in different biomedical applications as a highly biocompatible material for drug delivery systems and wound dressing.

Market Trends

Rising personal care industry: Personal care increases independence and contributes to higher self-esteem, better health outcomes, and enhanced mental well-being. In addition, personal care prioritises companionship and empowers older individuals to foster strong friendships within their community. Personal care also plays an important role in maintaining overall health and wellness. Personal care industry includes products that improve personal hygiene and appearance including cosmetics, haircare, and skincare.

Rapidly growing oil & gas industry: In oil & gas industry, nanocellulose is used as plugging agent, fluid loss, and rheology modifier agent in drilling fluid and as stable emulsion agent, foaming agent, nano-oil displacing agent in enhanced oil recovery method. The oil and gas industry has increased the use of nanocellulose due to their numerous appealing properties. These properties include biodegradability, biocompatibility, economic value, low density mechanical properties, extensive availability, and renewable potential. These factors help to the growth of the U.S. nanocellulose market. Cellulose nanomaterials in oil and gas industry and bio-manufacture: Current situation and future outlook - ScienceDirect

Restraints

Lack of consumer awareness: Lack of consumer awareness of nanocellulose can hinder the growth of the U.S. nanocellulose market. The problems faced by consumers include online fraud, substandard products, poor customer service, and deceptive advertising. In addition, consumer awareness is more likely to make informed purchasing decisions, which can lead to increased market competition and innovation, ultimately contributing to a healthier, more dynamic economy where both consumers and businesses benefit from both improved satisfaction and efficiency.

High product prices: Expensive advertising campaigns, a skilled team, and high-quality materials needs larger investment in product development, production, and promotion. By targeting a premium market, the brand voluntarily neglects a significant segment of mass market consumers. High product prices disadvantages include cost plus pricing, value-based pricing, selling luxury items to target audience, situational sales, valuable brands, competitive disadvantage, longer sales cycle, and customers unwilling to pay.

Opportunity

High performance nanocomposites: The primary benefit of nanocomposite materials include their high surface to volume ratio, which results in small nanofiller sizes and tight filler particle spacing, superior mechanical properties, and enhanced optical features. These composites have the potential to enhance the performance and sustainability of a high range of products, from packaging to automotive parts. The main benefit of sustainable nanocomposites is their ability to reduce amount of traditional and non-sustainable materials needed for production.

Recent Developments in the U.S. Nanocellulose Market

• In August 2024, a skin spray, based on nanocellulose and antimicrobial compounds from wild berries, which can be used to treat wounds and eliminate hospital acquired bacteria like MRSA before surgery was launched by VTT Technical Research Centre of Finland. The product can also applied as cream, wound dressing or transdermal patch. Innovative berry-based skin spray targets hospital-acquired bacteria
• In October 2022, nanocellulose fibre-reinforced plastics for automotive parts was developed by Toyoda Gosei. Newly developed CNF reinforced plastic used in product transport containers combines 20% CNF in a general purpose polypropylene, aims to reduce CO2 over the lifecycle of components.