US Location-Based Entertainment Market Size to Touch USD 54.17 Billion by 2034

The US location-based entertainment market size was estimated at USD 16.93 billion in 2024 and is projected to be worth around USD 54.17 billion by 2034, growing at a CAGR of 12.33% from 2025 to 2034.

Highlights of the US Location-Based Entertainment Market

• By technology, the 3 dimensional (3D) segment held a dominant presence in the market in 2024.
• By technology, the cloud merged reality segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034.
• By component type, the hardware segment accounted for a considerable share of the market in 2024.
• By component type, the software segment is projected to experience the highest growth rate in the market between 2025 and 2034.
• By end-use, the amusement parks segment led the market.
• By end-use, the arcade studios segment is projected to experience the fastest market growth from 2025 to 2034.

Industry Valuation and Growth Rate Projection

The U.S. location-based entertainment (location-based entertainment) market is experiencing significant growth. Location-based entertainment includes places such as amusement parks, arcades, VR (Virtual Reality) centers, and escape rooms, where participants can play games and engage in activities in a physical space. LBE locations are often equipped with new technology to enhance the experience and bring entertainment offerings to life through interactive engagement. Many families, children, and young adults escape to LBE locations and experiences to enjoy themselves and unwind.

The trend to seek new social experiences offers a myriad of destinations in the location-based entertainment market. The demand and effective growth of locations combining VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality) are all aspects helping location-based entertainment to thrive through consumer acceptance of market topics and trends. Companies offering "out of the box" experiences for consumer captive audiences and scenarios will impact both LBE interest and attendance growth in the short term and sustain traction going forward.

What Are the Market Trends in the U.S. Location-Based Entertainment Market?

The market trends in the U.S. location-based entertainment market are defined by increasing popularity of virtual reality (VR) centers, more social and group activities, high-tech attractions, partnerships with brands & media, and mobile apps and online booking.

• More and more VR centers are being launched across the USA, which are providing people with high-tech experiences and things to do.
• People want to enjoy entertainment with their friends and family. Location-based entertainment is consequently seeing an increase in group-based options such as escape rooms and laser tag venues.
• Businesses are working to add AR, MR, and motion tracking to provide audiences with entirely new experiences.
• Major companies and studios are starting to partner with location-based entertainment. They build "themed" spaces based on games, films, and cartoons that appeal to audiences and fans.
• Most location-based entertainment locations in the US now offer mobile apps and online booking, which come with added convenience for customers in terms of visit planning and more streamlined entry.

What Are the Restraints in the U.S. Location-Based Entertainment Market?

The growth of the U.S. location-based entertainment market is restrained by factors such as fundamental setup and maintenance expenses, limited available space in urban areas, seasonal demand and weather challenges, and safety and health concerns.

• Establishing and operating location-based entertainment centers in the U.S. is costly because large outlays are needed for real estate, technology, and safety.
• There is limited available real estate in major metropolitan markets, such as New York City and Los Angeles, making it difficult to operate large-scale entertainment venues.
• Weather is typically a critical factor for outdoor location-based entertainment venues, as rainy days, snow, and extreme heat can diminish visitation.
• Since COVID-19, many people are making their own safety assessments before entering crowded places. How often people may go to location-based entertainment locations can be affected by perceived safety.

What Are the Opportunities in the U.S. Location-Based Entertainment Market?

The opportunities in the U.S. location-based entertainment market are associated with growth in mixed reality (MR) gaming, expansion into smaller cities and towns, edutainment and learning-based experiences, and increased tourism and travel.

• Games that combine real and digital experiences, otherwise known as Mixed Reality, are gaining traction. U.S. businesses can spearhead new MR-based location-based entertainment experiences and lead the innovation and market.
• The majority of location-based entertainment centers are in major cities. Opening more Family Fun Zones and expanding into less touristy areas will allow many more families to experience these centers.
• Family Fun Zones that provide fun and learning opportunities, such as science museums with AR, are an attraction to school groups, as well as families.
• As tourism picks back up in the U.S., guests are looking for unique experiences. Additionally, location-based entertainment-centered experiences in and around tourist attractions will most likely attract new guests who are either local to the area or international travelers.

Recent Developments in the US Location-Based Entertainment Market:

• In June 2025, Sony brought PlayStation in Concert to the United States on a global tour, featuring live orchestra performances of recognizable video game music. The concert showcased music from hits like God of War and The Last of Us, exciting fans all over the country.
• In January 2025, Sony opened The Last of Us immersive experience in Los Angeles, creating an opportunity for fans to step into the world of the video game's apocalyptic world. This experience included live actors, realistic sets, and interactive storytelling that bridged the gap between gaming and real-world entertainment.
• In November 2024, Merlin Entertainments partnered with Mojang to create a Minecraft experience in real life with a real-world attraction. The experience will be expanded to Merlin locations that will allow fans to play in blocky landscapes, solve puzzles, and enjoy hands-on adventures inspired by the video game.

US Location-Based Entertainment Market Share, By Component Type, 2024 (%)

• Hardware – 60% – Physical systems and equipment powering immersive entertainment experiences. Dominates due to high investment in advanced simulation devices and on-site entertainment infrastructure.
• Software – 40% – Digital platforms enabling interactive content, control, and real-time rendering. Gaining momentum as content customization and experience-driven software innovation expands.

US Location-Based Entertainment Market Share, By Technology, 2024 (%)

• Dimensional (2D) – 20% – Traditional flat-screen visual experiences. Does not dominate as consumers shift toward deeper immersive formats.
• 3 Dimensional (3D) – 50% – Realistic depth-enhanced visual environments. Dominates driven by widespread adoption in gaming, theaters, and theme attractions.
• Cloud Merged Reality – 30% – Hybrid real-world and virtual content streamed via cloud computing. Gaining momentum fueled by real-time remote rendering and multi-user interaction growth.

US Location-Based Entertainment Market Share, By End-use, 2024 (%)

• Amusement Parks – 45% – Large-scale attractions integrating immersive and motion-based entertainment. Dominates due to high visitor turnout and investment in advanced simulation rides.
• Arcade Studios – 30% – Interactive gaming centers offering premium VR/AR gameplay. Gaining momentum with rising consumer interest in shared gaming experiences.
• 4D Films – 25% – Theaters combining motion and sensory effects for immersive storytelling. Does not dominate due to limited venue footprint and installation complexity.

US Location-Based Entertainment Market Share, By Type, 2024 (%)

• Virtual Gaming – 30% – Fully simulated digital gameplay environments. Dominates due to rapid expansion of VR gaming and multiplayer arenas.
• Reality Gaming – 25% – Blends physical actions with digital overlays and sensory feedback. Gaining traction with demand for experiential, real-world integrated interaction.
• Experiential – 25% – Theme-based sensory attractions and simulation-driven experiences. Stable growth driven by premium entertainment demand.
• Classic – 20% – Traditional arcade and mechanical game formats. Does not dominate as consumers prefer immersive and interactive alternatives.

US Location-Based Entertainment Market Companies:

• Unity Technologies
• HTC VIVE
• Microsoft Corporation
• NVIDIA Corporation
• Lucky Strike Entertainment (formerly Bowlero)
• Netflix
• Sega
• Eventbrite
• Resy
• OpenTable

US Location-Based Entertainment Market Segmentation:

By Component Type

• Hardware
• Software

By Technology

• Dimensional (2D)
• 3 Dimensional (3D)
• Cloud Merged Reality

By End-use

• Amusement Parks
• Arcade Studios
• 4D Films

By Type

• Virtual Gaming
  
  • Virtual Reality
  • Augmented Reality
  • Mixed-Reality
  • Metaverse
• Reality Gaming
  
  • Escape Room
  • Immersive Theatres
  • Questing
  • Challenge Room
• Experiential
  
  • Experiential Atmosphere
  • Discovery Houses
  • Theme Parks
  • Arcades
  • Museums
• Classic
  
  • Bowling
  • Laser Tag
  • Paint Ball
  • Jump Houses
  • Axe Throwing
  • Go Carts
  • Climbing Walls
  • Trampoline Parks
  • Others (Indoor Playgrounds, Movies)