U.S. Dental Services Market - Databook 2025 to 2034

The U.S. dental services market size was estimated at USD 164.16 billion in 2024 and is projected to be worth around USD 270.24 billion by 2034, growing at a CAGR of 5.11% from 2025 to 2034.

Highlights of the U.S. Dental Services Market

• By product type, the non-cosmetic dentistry segment dominated the dental services market in 2024.
• By product, the cosmetic dentistry segment is expected to be the most opportunistic during the forecast period.
• By service, the oral surgery segment dominated the market in 2023.
• By service, the orthodontics & prosthodontics segment is set to be most opportunistic during the forecast period between 2024 and 2033.
• By end-user, the dental clinics segment made up the largest share of the U.S. dental service market in 2023.
• By end-user, the hospitals segment is expected to have the highest compound annual growth rate during the forecast period.

Industry Valuation and Growth Rate Projection

Oral health issues in the U.S. and increasing awareness of dental hygiene are contributing to the growth of the U.S. dental services market. Demand for cosmetic and restorative procedures is rising due to improving aesthetic views and advanced technology. Dental support organizations are having a huge influence on the market since they enhance practice management and delivery of services. The demand for dental services is enhanced by rising disposable income and the popularity of invisible aligners among the younger generation.

Market Trends

• Automating most functions in dental practices, like appointment scheduling, billing, and patient record management, will lead to more time-saving activities for an administrator.
• Operational efficiencies increase, as do patient experiences, by using AI-assisted tools.
• AI Intelligent platforms facilitate remote assessment and monitoring of oral health conditions to improve access to this service and engage patients.
• AI and big data have introduced personalized treatment planning and the ability to identify dental problems early.
• With time, more acceptance of AI in dentistry has increased interest in how it can add value to diagnostics, treatment planning, and patient care.

Restraints

Lack of Skilled Professionals

A shortage of skilled professionals is a major challenge in the dental services market. Data from an ADA Dentistry Survey pointed to dental practices having trouble getting new members into their teams, with dental hygienists listed as the hardest-to-fill position, in Q3 2024. Some 76+% of respondents judged filling this position as "extremely challenging," clearly demonstrating ongoing shortages in the dental workforce's exhibited capability. The issue hinders operational capacity but also represents the much larger picture of workforce availability and recruitment pipelines throughout the whole industry.

Opportunity

Integration of AI in diagnosis

AI in the dental services market is transforming the field with better clinical decisions and with better diagnostic possibilities. The diagnostic tools aided by the latest AI technology increase clinical accuracy by analyzing the dental images with the patient's data. It augments the decision-making process in diagnosis, thereby avoiding possible misdiagnoses, as well as improving the basis for treatment recommendations. AI greatly increases the accuracy of diagnosis in dental imaging and radiographic analysis. It detects even the smallest variations that remain untraceable during human evaluations. AI is changing so much in this respect indeed; it is now redefining X-ray interpretation of teeth, automating qualification, and thereby harmonizing the process of analysis-which leads to more objective and uniform results in diagnostics.

Recent Developments in the Dental Services Market:

• In April 2025, Zentist introduced Cavi AR, an innovative solution for U.S. dental groups, as part of their Remit AI product suite, enhancing operational efficiency in the dental industry.
• In March 2025, the Delta Dental Institute is launching a campaign to increase diversity in the oral health workforce, aiming to fill the gap between underrepresented groups and the current workforce. This will involve establishing a Delta Dental Oral Health Diversity Fund and supporting oral health education and research.

U.S. Dental Services Market Companies:

• Heartland Dental
• The Aspen Group (TAG) / Aspen Dental
• Pacific Dental Services
• MB2 Dental
• Dental Care Alliance
• DentaQuest
• Coast Dental
• Caring Dental

U.S. Dental Services Market Segmentation:

By Procedure

• Cosmetic Dentistry
• Non-Cosmetic Dentistry

By Service

• Dental Implants
• Orthodontics
• Periodontics
• Root Canal - Endodontics
• Cosmetic Dentistry
• Laser Dentistry
• Dentures
• Oral and Maxillofacial Surgery
• Smile Makeover
• Others

By Gender

• Male
• Female

By End User

• Dental Clinics
• Hospitals