Sexual Wellness Energy-Based Device Market Size to Surpass USD 6.68 billion by 2034

The global sexual wellness energy-based device market size surpassed USD 3.81 billion in 2024 and is predicted to reach around USD 6.68 billion by 2034, registering a CAGR of 5.77% from 2025 to 2034.

Highlights of the Sexual Wellness Energy-Based Devices Market

• North America dominated the global market in 2024.
• Asia Pacific is anticipated to grow at the fastest rate in the sexual wellness energy-based devices market during the forecast period.
• By product type insight, the sex toys segment led the market.
• By product type insight, the condom segment is set to experience the fastest rate of market growth from 2025 to 2034.
• By end-user insight, the women segment held a dominant presence in the market in 2024.
• By end-user insight, the male segment is expected to grow at the fastest rate in the sexual wellness energy-based devices market during the forecast period of 2025 to 2034.
• By distribution channel insight, the retail outlets/offline segment accounted for a considerable share of the market in 2024.
• By distribution channel insight, the e-commerce/online segment is projected to experience the highest growth rate in the market between 2025 and 2034.

Industry Valuation and Growth Rate Projection

The sexual wellness energy-based devices market falls under the larger umbrella of health and lifestyle industries and seeks to maximize sexual health and the well-being of individuals. Several products are included in the sexual wellness energy-based devices market, including lubricants for personal use, condoms, sex toys, sprays, and other sexual apparatus for various consumer groups. Major factors in the market are the growing awareness in the public regarding sexual health, openness about masturbation, pleasure, and intimacy, the confidence or social acceptance of using sex toys, particularly amongst the younger generation like Gen Z, and technological integration coupled with social media influence. Product design and marketing are occurring on a more open platform concerning changes in societal norms and increased demand from the LGBT community. Given that these ever-fresh trends continue to evolve in lifestyle and wellness, deep-rooted opportunities ensure that the sexual wellness industry grows dynamically.

Sexual Wellness Energy-Based Devices Market: Stats and Figures

• In 2020, Ella Paradis released a study for Sexual Health Awareness Month examining Americans' fulfillment of pleasure with sex toys as part of their overall sexual health. The study found that 98% of Americans believed sexual pleasure is a part of overall sexual health.
• According to the same study, 61% of Americans buy sex toys not only for themselves but their partners.

How AI Has Benefitted the Sexual Wellness Energy-Based Devices Market?

AI plays a significant role in the sexual wellness market, offering benefits like enhanced user experiences, personalized product recommendations, and improved access to information and support.

• Personalized User Experience: AI studies the users' preferences for recommendations or interactions with the product.
• Access to Sexual Health Information 24/7: AI chatbots dispense discreet and confidential answers at any time on sexual health, fertility, or STIs.
• Better Marketing and Operations: AI gives rise to improved marketing campaigns, customer services, and inventory management.
• Respect for Culture and Anonymity: AI respects the privacy of a person and caters to their cultural norms.
• Further Research and Innovation: AI helps design drugs and predict sexual health conditions.

Industry Leader Announcements

• Sahil Gupta, Co-founder of MyMuse:

“We are constantly sold out of our most popular products, proving that demand far outstrips supply in our industry. When we look at the data on our product adoption, especially across Tier 3 cities, we know we’re just touching the tip of the iceberg in solving a basic need for Indians that has been brushed under the carpet for far too long.”

• Ash Lilani, Managing Partner, Saama Capital:

“There is an increased awareness about sexual wellness. As awareness increases, there is a higher demand for sexual wellness energy-based devices. The sexual wellness industry in India is projected to hit $2.09 billion by 2030. There couldn’t be a better time for MyMuse to be a leader in this otherwise disorganized sector. With consistent growth, a diverse product portfolio, and great branding and marketing, they are already India’s most trusted and loved sexual wellness brand. We’re sure they will be a household name in the coming years.”

Geographical Insights

Which Region is Leading the Charge in the Sexual Wellness Energy-Based Devices Market?

Asia-Pacific

Asia-Pacific dominated the market in 2024. Presently, with contraceptive consideration dominating, demand for such products has increased; simultaneously, the opening up to sexual experimentation and an increased male interest in masturbatory activities have fueled growth in sex toys. Another consideration is the increased rate of incidence of sexually transmitted infections in this geographical area, further facilitating demand for sexual health protection products. Local manufacturers are a consistent force supplying quality and affordable sexual wellness products that fuel this market growth.

Europe

Europe is expected to grow at the fastest CAR of due to urbanization, acceptance of multiple sexual partnerships, and progressive societal attitudes. The acceptance of female-centric sex toys, along with the legal frameworks favorable to sex work in several European countries, sustains market growth.

What are the Recent Developments in the Sexual Wellness Energy-Based Devices Market?

• In December 2024, Peppy, a D2C sexual wellness brand, officially launched in India, with Bhuvan Bam as co-founder and investor.
• In October 2024, a sexual wellness startup launched Bloom, a women's health brand, aiming to replicate its success in half the time.

Competitive Landscape

The market is moderately fragmented, with local players like MyMuse, HandyLover, Vibio, Genvie, LILIT, VirtualMate, Cute Little Fuckers, Pink Punch, ITWOCATS, Viben, etc., wishing to take the time to edge their presence through investments, partnerships, acquisitions, and mergers. They also invest in product development and competitive pricing. These strategies will promote market growth and lucrative opportunities for market players

• Company Name: MyMuse
• Year of Incorporation: 2020
• Headquarters: Mumbai, Maharashtra, India

MyMuse, a sexual wellness startup, experienced significant revenue growth in FY24, surging 90% year-over-year to INR 36.03 Cr.

• Company Name: LILIT
• Year of Incorporation: 1976
• Headquarters: New York City

Lilith Games' annual revenue has seen a significant drop, from $1.08 billion in 2020 to $625 million in 2023, a decrease of 42%.