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The global online beauty and personal care products market, valued at USD 73.33 billion in 2024, is forecast to reach USD 215.84 billion by 2034, growing at an 11.4% CAGR fueled by e-commerce expansion and rising digital consumer engagement.
Online Beauty and Personal Care Products Market Statical Scope
Reports Attributes
Statistics
Market Size in 2024
USD 73.33 Billion
Market Size in 2025
USD 81.69 Billion
Market Size in 2031
USD 156.13 Billion
Market Size by 2034
USD 215.84 Billion
CAGR 2025 to 2034
11.4%
Base Year
2024
Forecast Period
2025 to 2034
Online Beauty and Personal Care Products Market Companies:
L’Oreal
Unilever
Procter & Gamble
Estee Lauder
Shiseido
Beiersdorf
Amore Pacific
Avon
Johnson & Johnson
Kao
Chanel
LVMH
Coty
Clarins
Natura Cosmeticos
Revlon
Pechoin
Philips
JALA Group
FLYCO
Shanghai Jawha
Online Beauty and Personal Care Products Market Segmentation:
By Type
Skin Care
Hair Care
Color Cosmetics
Fragrances
Oral Hygiene Products
Bath and Shower Products
Male Grooming Products
Deodorants
Baby and Child Care Products
Others
By Application
Luxury/Pharmarcy Market
Mass Market
By Region
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Global
Market Revenue
Online Beauty and Personal Care Products Market Revenue, By Type 2024 to 2034 (USD Billion)
Type
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
Skin Care
19.06
21.38
24.01
26.90
30.17
33.83
37.95
42.57
47.73
53.50
60
Hair Care
11
12.29
13.72
15.33
17.12
19.12
21.36
23.86
26.65
29.76
33.24
Color Cosmetics
10.27
11.46
12.79
14.28
15.95
17.80
19.87
22.19
24.77
27.65
30.87
Fragrances
7.33
8.19
9.15
10.23
11.43
12.77
14.27
15.94
17.81
19.90
22.23
Oral Hygiene Products
5.87
6.49
7.17
7.93
8.76
9.69
10.71
11.83
13.08
14.45
15.97
Bath and Shower Products
6.60
7.25
7.95
8.73
9.58
10.51
11.52
12.63
13.84
15.17
16.62
Male Grooming Products
4.40
4.96
5.59
6.30
7.09
7.99
9
10.13
11.41
12.85
14.46
Deodorants
4.40
4.84
5.31
5.84
6.41
7.05
7.74
8.49
9.32
10.23
11.22
Baby and Child Care Products
2.93
3.20
3.49
3.81
4.16
4.53
4.93
5.37
5.84
6.36
6.91
Others
1.47
1.63
1.82
2.03
2.26
2.52
2.80
3.12
3.48
3.88
4.32
Total
73.33
81.69
91
101.38
112.93
125.81
140.15
156.13
173.93
193.75
215.84
Online Beauty and Personal Care Products Market Revenue, By Application 2024 to 2034 (USD Billion)
Application
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
Luxury/Pharmarcy Market
22
24.75
27.85
31.33
35.23
39.63
44.57
50.12
56.35
63.36
71.23
Mass Market
51.33
56.94
63.15
70.05
77.70
86.18
95.58
106.01
117.58
130.39
144.61
Total
73.33
81.69
91
101.38
112.93
125.81
140.15
156.13
173.93
193.75
215.84
Online Beauty and Personal Care Products Market Revenue, By Region 2024 to 2034 (USD Billion)
Region
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
North America
19.80
21.85
24.12
26.61
29.36
32.40
35.74
39.42
43.48
47.95
52.88
Asia Pacific
27.13
30.39
34.03
38.12
42.69
47.80
53.53
59.95
67.14
75.18
84.18
Europe
17.60
19.52
21.66
24.03
26.65
29.57
32.80
36.38
40.35
44.76
49.64
Latin America
5.13
5.76
6.46
7.25
8.13
9.12
10.23
11.48
12.87
14.43
16.19
Middle East and Africa
3.67
4.17
4.73
5.37
6.10
6.92
7.85
8.90
10.09
11.43
12.95
Total
73.33
81.69
91
101.38
112.93
125.81
140.15
156.13
173.93
193.75
215.84
Global
Market Revenue
Online Beauty and Personal Care Products Market Revenue, By Type 2024 to 2034 (USD Billion)
Subsegment
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
Skin Care
19.06
21.38
24.01
26.90
30.17
33.83
37.95
42.57
47.73
53.50
60
Hair Care
11
12.29
13.72
15.33
17.12
19.12
21.36
23.86
26.65
29.76
33.24
Color Cosmetics
10.27
11.46
12.79
14.28
15.95
17.80
19.87
22.19
24.77
27.65
30.87
Fragrances
7.33
8.19
9.15
10.23
11.43
12.77
14.27
15.94
17.81
19.90
22.23
Oral Hygiene Products
5.87
6.49
7.17
7.93
8.76
9.69
10.71
11.83
13.08
14.45
15.97
Bath and Shower Products
6.60
7.25
7.95
8.73
9.58
10.51
11.52
12.63
13.84
15.17
16.62
Male Grooming Products
4.40
4.96
5.59
6.30
7.09
7.99
9
10.13
11.41
12.85
14.46
Deodorants
4.40
4.84
5.31
5.84
6.41
7.05
7.74
8.49
9.32
10.23
11.22
Baby and Child Care Products
2.93
3.20
3.49
3.81
4.16
4.53
4.93
5.37
5.84
6.36
6.91
Others
1.47
1.63
1.82
2.03
2.26
2.52
2.80
3.12
3.48
3.88
4.32
Total
73.33
81.69
91
101.38
112.93
125.81
140.15
156.13
173.93
193.75
215.84
Online Beauty and Personal Care Products Market Revenue, By Application 2024 to 2034 (USD Billion)
Subsegment
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
Luxury/Pharmarcy Market
22
24.75
27.85
31.33
35.23
39.63
44.57
50.12
56.35
63.36
71.23
Mass Market
51.33
56.94
63.15
70.05
77.70
86.18
95.58
106.01
117.58
130.39
144.61
Total
73.33
81.69
91
101.38
112.93
125.81
140.15
156.13
173.93
193.75
215.84
Online Beauty and Personal Care Products Market Revenue, By Region 2024 to 2034 (USD Billion)
