Creatine Supplements Market Size is 1.42 Billion in 2025 Driven by Cognitive and Esports Nutrition

The global creatine supplements market size surpassed USD 1.13 billion in 2024 and is predicted to reach around USD 10.78 billion by 2034, registering a CAGR of 25.3% from 2025 to 2034.

The creatine supplements market is growing steadily in response to an increase in fitness consciousness, participation in sports and bodybuilding, and the demand for performance-enhancing nutritional products. The scientific benefits of creatine for developing muscle mass, strength, and recovery also go toward increasing consumer confidence in its adoption.

Highlights of the Creatine Supplements Market

• By form, the powder form segment dominated the market in 2024.
• By form, the capsules/tablets segment is anticipated to grow at a considerable rate.
• By distribution channel, the ‘sale of creatine supplements through online channels’ segment led the creatine supplements market.
• By distribution channel, the ‘creatine supplements sales through hypermarkets & supermarkets’ segment is expected to grow at a significant rate in the forecasted period.
• By region, North America dominated the market with the highest market share.
• By region, Asia-Pacific is expected to grow at the highest CAGR.

Creatine Supplements Market Statical Scope

Introduction Creatine supplements are nutritional products designed to optimize the body's natural creatine stores, which are crucial for providing energy to muscles during high-intensity activity. Creatine supplements come in powdered, capsule, or liquid forms and are widely used by athletes, bodybuilders, recreational lifters, and active fitness enthusiasts. The product is regularly incorporated into the sports nutrition market with a focus on enhancing exercise performance, supporting lean muscle gains, and recovery post-exercise. The product has potential roles in many markets outside of professional sports and gyms, including wellness programs, rehab hospitals, and military training programs. This consumer demand is also driven by a larger trend towards preventive healthcare and personalization, as consumers seek safe, evidence-informed, performance-enhancing supplements. Innovations in the creatine products offered have entered the market too, for instance, plant-based creatine to appeal to vegan populations and stackable products based on training goals such as endurance and bulking.

Creatine Supplements Market: Stats and Figures

• Studies show that a single dose of 0.35g/kg can reverse cerebral metabolic alterations and fatigue-related cognitive decline due to deprivation of sleep.
• In 2025, esports-focused sales of creatine around 2.8% of the total sales, with rising interest.

How has AI Benefited the Creatine Supplements Market?

AI technologies are going to change how supplement companies manufacture products and serve their customers in the coming years. Creating supplements designed around how supplements are absorbed in the human body is a new trend in many industries, and people at brands are catching on. AI can analyze vast data sets from genetic tests, wearables, health and nutrition records, and more to create unique nutrition plans for customers. New supplement formulas can be designed in a matter of hours through machine-based learning to quickly test new ingredient blends that have better absorption. Several companies have been using similar technology in sports nutrition as well as wellness platforms. There are several companies like Rootine and Zoe that are also using AI or machine learning to recommend micronutrient blends based on the customer's DNA analysis, blood test, and lifestyle analysis. Using these AI tools, users can feel confident that their supplements are made just for them.

What are the Market Trends in the Creatine Supplements Market?

Expanding use of creatine beyond muscle growth and rising online sales, and e-commerce adoption.

Expanding the use of creatine beyond muscle growth

One of the biggest drivers of market growth in the creatine supplements market is the growing body of scientific evidence that creatine is beneficial for much more than muscles. New research solidifies the idea that creatine improves brain health and can help emotions in addition to assisting older adults in maintaining more muscle as they age. With people now taking creatine for better workouts and for better thinking and less stress, the marketing appeal for creatine is now wider, resulting in new users to the market from older generations and females. When consumers use trusted science-backed information to learn the benefits of creatine supplements, they evaluate the creatine product as a trustworthy option. Brands take advantage of these findings through advertising, thus leading to consumers increasingly purchasing creatine for general health, not only for sports or bodybuilding activities.

Rising online sales and e-commerce adoption

Another great driver of growth in the market is the emergence of online shopping options. Online shopping is much easier than in-store choices and provides visual examples of brands along with reviews and prices. People will choose types (e.g., powder, capsule, gummy, or drink), and access to creatine has expanded even in small-town markets. With online brands offering bundles, discounts, and subscribe-and-save options digitally provides exposure to purchase. With social media/Facebook and influencers, people hear about creatine through videos and ads, then they order online. Their ultimate convenience and visibility are increasing the growth rate year to year.

What are the Restraints in the Creatine Supplements Market?

Concerns over product purity and safety, and low awareness and misconceptions in developing regions.

Concerns over product purity and safety

One key limitation in the creatine supplements market is the concern over purity and quality. Many potential users are worried that the supplements may have bad ingredients, contaminants, or fictitious ingredients. Health issues from poor quality meshed with fears concerning unexplained filler ingredients create concern. This plays a key role in many people's reluctance to start using creatine. Brands need to have a purity test and third-party testing conducted for users to trust supplements. Even the most reputable brands are damaged when news spreads that some of their low-quality or contaminated batches are not good, even if in the past they had been top quality. So, fear and uncertainty are limiting in part due to the delay of consumers.

Low awareness and misconceptions in developing regions

Another limitation in the market is the low awareness amongst consumers in some areas about the benefits of creatine supplements. In many developed markets of the world, people have no idea what creatine is and how it works. They rarely ever hear about it from doctors, trainers, or in stores. There is also misinformation, myths, or negative personal experiences that are associated with creatine that hinder some user types from using it. Until awareness grows, through education or

messaging, many potential buyers will stay unaware. This slow progression in new markets makes it hard to capture growth in the overall market. Companies have to start investing money into education and localized marketing education to help people understand why creatine is safe and effective in its application.

What are the Opportunities in the Creatine Supplements Market?

Personalized creatine supplements using AI and health data, and rising demand for cognitive and esports nutrition

Personalized creatine supplements using AI and health data

A significant opportunity in the market involves the introduction of personalized creatine blends for different users. By using AI algorithms along with bio data (genes, blood tests, activity, etc.), companies will be able to produce creatine blends specific to each individual. We could see to see improved benefits in creatine use for older adults or women, not to mention better outcomes for gamers or athletes, all with less stress and worry. A new and growing trend is personalized nutrition, and the fact remains that many people are willing to pay for personalized products. Companies offering personalized creatine packs would open new customer segments that would prefer personalized products over one-size-fits-all products.

Rising demand for cognitive and esports nutrition

Another significant opportunity stems from the growth of esports and cognitive wellness. Current research on creatine is showing promising results related to brain energy, clarity of focus, and recovery from mental fatigue. As more hopeful gamers seek a future in professional gaming, they are looking for supplements to take as they game to keep them in optimum sharpness. Additionally, brands looking to get involved are looking to create creatine blends using caffeine or B-vitamins to help the mental facets of gaming or work tasks responsibly. This new segment of the market represents a whole new market opportunity outside of athletes. If brands engage in the topic of mental performance favorably, they may successfully link the use of creatine away from simply muscle performance, to include cognitive performance.

Industry Leader Announcements

• Kimberly Harrison-Senter, Head of Brand Marketing at Universal Nutrition, said:

"These two formulas reflect what ANIMAL does best. They are built for lifters who want real performance support without noise. "Whether someone is stacking smart with Pump Non-Stim or using Creatine HMB+ to support strength and recovery, these products were designed with intent."

• BlackLabel CEO and Founder Troy Bell said:

“We are incredibly excited to be further widening our industry reach, especially as summer heat encourages people to get active and train.”

Segmental Insights

Form Insights

The powder form segment dominated the creatine supplements market in 2024. Powdered creatine represented the majority share and accounted for all creatine supplements sold, as it is massively accepted because it is adjustable, able to be utilized in water, shakes, smoothies, and most of the time sold in 5-10 lb tubs for convenience and value. Because of the ability to control the dosage along with the costs, there were a lot of athletes/fitness individuals who preferred powder as a supplement. Powders are trusted, have a lot of research to back their effectiveness, and fit perfectly into protein shakes or homemade drinks. Ultimately, powder generally offered the best value per serving, use in many different situations, and overall flexibility rather than tablets, capsules, or ready-to-drink.

The capsule/tablets segment is anticipated to grow at a considerable rate. Capsules and tablets offer a form that has accurate (pre-measured) servings and need not be powder prior to use. For busy lifestyles, it is very appealing to simply take the creatine supplement capsules/tablets. Consumers who do not take a powder form or want the cleanest option take creatine pills. Once the consumers realize how easy pills, tablets, and capsules are to swallow and carry, they tend to try them more often. Tablets and capsules have recently been purchased in higher volumes than in previous years, so it is growing at a quicker rate than more traditional forms.

Distribution Channel Insight

The ‘sale of creatine supplements through online channels’ segment led the creatine supplements market. Many consumers prefer online shopping since they can compare brands, read reviews, and have the product shipped to their home. Online stores have subscription plans, bundles, and deals that instore products cannot compete with. Roughly half of the revenue in creatine powders comes from e-commerce. Shopping online is easy and accessible even within small towns. Social media posts and influencers indicated to consumers to go online for the creatine. With this ease and access, it makes online retail is a dominant channel of distribution. Many brands only focus on their website and significant channels that distribute their products online.

The ‘creatine supplements sales through hypermarkets & supermarkets’ segment is expected to grow at a significant rate in the forecasted period. Hypermarkets and supermarkets began to expand their broad supplement sections to accommodate well-known creatine brands. In addition, when more consumers visited these hypermarkets and supermarkets for groceries, they began to notice creatine and purchase it on impulse. For new consumers, especially casual and family consumers, they feel more trusting when purchasing creatine at their everyday familiar grocery store. More towns and cities have access to the product due to the retail chains. Retail was further enhanced by brand promotion and retail discounts.

Geographical Insights

North America

North America dominates among major regions in the global creatine supplements market. More people joined gyms, participated in sports activities, and followed fitness trends in the U.S. and Canada in 2024. North Americans tend to be health-conscious and knowledgeable about muscle strength, muscle recovery, and any additional benefits they get from creatine. Consumers actively purchase creatine because they naturally trust the credibility of the product, and they have also seen and read countless studies and research behind creatine to reinforce their purchasing confidence. It is easy for shoppers to find creatine products, whether through large fitness nutrition brands, online retailers, or supplement shops. Additionally, there are many fitness influencers and athletes in the U.S. who actively promote and talk about creatine online. North America has strict guidelines and regulations surrounding product quality, which additionally gives consumers peace of mind when purchasing these sorts of products.

Asia-Pacific

The Asia-Pacific region is the fastest-growing in creatine supplements. In recent times, many of the younger generations of customers in India, China, and South Korea are beginning their fitness journey by going to gyms and participating in sports. The fitness culture is thriving through social media platforms like YouTube, Instagram, and other various apps. As more people learn about creatine, their follow-through has them purchasing creatine to help gain muscle mass or use it as an energy source. E-commerce sites allow brands to naturally extend their reach to small cities and smaller towns. New customers are beginning to try creatine at a lower price point, with quicker shipping times and advertising in their local languages. Some local companies in various countries have started to produce products of creatine products in the form of creatine powders. The key opportunity is to educate customers in smaller towns and second-tier cities, start launching flavored or easy-to-use products, and create targeted products towards students or gamers.

Recent Developments in the Creatine Supplements Market:

• In July 2025, Animal announced the launch of its two advanced training supplements, namely Creatine HMB+ and Pump Non-Stim. The two products launched are designed to focus primarily on performance, endurance, muscle building, and recover to support athletes and lifters. [Source: https://www.prnewswire.com/news-releases/animal-introduces-two-new-performance-tools-creatine-hmb-and-pump-non-stim-302511671.html ]
• In July 2025, Blakclabel supplements announced the launch of nearly two dozen supplements that enhance performance and recovery on OneLavi.com [Source: https://www.kuam.com/story/52931529/industry-redefining-nsf-certified-for-sport-blacklabel-supplements-to-debut-on-wellness-leader-onelavicom ]

Competitive Landscape

The creatine supplements market is highly competitive with many international players worldwide, with excessive investment in research and development and marketing of creatine. Some of the prominent companies in the creatine supplements market are NutraBio, The Hut Group (Myprotein), GAT WHP, WEIDER GLOBAL NUTRITION, Allmax Nutrition, Nutrex Research, Inc., Glanbia PLC, MuscleTech, Ultimate Nutrition, and EFX Sports.

There are many prominent companies in the market, but the key players among them are:

• Company Name: NutraBio
• Year of Incorporation: 1996
• Headquarters: Middlesex, New Jersey, USA

NutraBio is a U.S. company that produces clean sports nutrition supplements like creatine, amino acids, and protein. NutraBio tests the purity of every batch and ships to more than 100 countries.

• Company Name: The Hut Group (Myprotein)
• Year of Incorporation: 2004
• Headquarters: Northwich, United Kingdom

The Hut Group owns Myprotein, a leading UK brand that sells creatine, protein powders, vitamins, and snacks. Myprotein ships to more than 70 countries and sponsors athletes around the world.

• Company Name: GAT WHP
• Year of Incorporation: 2021
• Headquarters: New York

GAT Sport is a U.S. brand, owned by WHP Global, and is known for innovative fitness products like Creatine Monohydrate, Nitraflex pre-workouts, BCAAs, and so much more. GAT Sport sponsors professional bodybuilders and athletes with active lifestyles around the world.