The cosmetic grade hydroxypropyl guar gum (HPG) market deals with the production and use of derivatives from guar beans. Hydroxypropyl guar gum is highly soluble in water and has the ability to retain water retention. It is often found in hair care products and used as a thickening agent in shampoos and conditioners. It is a film-forming agent that coats hair, protecting it from damage from the elements. It is also used to bind ingredients in moisturizers, makeup and sunscreen.
The cost-effective nature of guar gum derivatives and increased demand for organic, sustainable ingredients is driving demand in the market. Growth in the beauty and skincare segments, along with the cost-effective nature of hydroxypropyl guar gum, drives growth in the market.
Despite market growth, regional production limitations and competition from other alternatives restrict demand in the space. However, cosmetic grade hydroxypropyl guar gum (HPG) market is expected to grow in the forecast period as consumer demand for natural products continues to rise.
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