Calorie Supplements - Worldwide

Calorie Supplements Market Definition

The supply of calorie supplements has shown consistent growth over the years, due to increased customer awareness about health in the region. People are increasingly aiming at controlling their weights, building muscles, or meeting their nutritional requirements making calorie supplements useful. This trend is complemented by a shift in consumer consumption patterns where they prefer easy-to-consume foods that include shakes and powders for diets. Calorie supplements are popular in the fitness and sports nutrition segment, as they improve performance, and train harder and longer to achieve the desired body composition.  

There is also seen fashion of individualized nutrition, where the consumer targets products according to the personal requirements of the consumer. Thus, it is possible to conclude that informing consumers of the various flavors and compositions of calorie supplements, provides them with something that corresponds to their interest. Furthermore, improvements in the latter area concerning the formulation of ingredients, particularly natural and organic ingredients, increase demand. Integration of plant-based products in the supplement industry is also driving market growth, as such trends as vegetarianism and veganism are becoming prevalent.

However, it was also observed that the market of calorie supplements may have one setback, the clients frequently doubt the efficiency and safety of some products. Regulations and limitations of access to the market, and the requirement for certification from the food safety departments, are also the restraining factors that influence market limits. Additionally, it is still possible to predict that the market grow at the CAGR in the years ahead, and North America and Europe are still leading the market, with the presence of a large number of people interested in fitness.