A2 Milk Market - Databook 2025 to 2034

The global A2 milk market size was evaluated at USD 4.36 billion in 2024 and is expected to grow around USD 14.16 billion by 2034, registering a CAGR of 12.5% from 2025 to 2034.

Highlights of the A2 Milk Market

• Asia Pacific dominated the global A2 milk market in 2024.
• North America is anticipated to grow at the fastest rate in the market during the forecast period.
• By form, the liquid segment underwent notable growth in the market during 2024.
• By application, the milk-based beverages segment holds a dominant presence in the A2 milk market in 2024.
• By application, the infant formula segment is expected to grow at the fastest rate in the market during the forecast period.
• By packaging, the carton packaging segment holds a dominant presence in the market in 2024.
• By packaging, the cans segment is expected to grow at the fastest rate in the market during the forecast period.
• By distribution channel, the hypermarkets and supermarkets segment holds a dominant presence in the A2 milk market in 2024.
• By distribution channel, the online stores segment is expected to grow at the fastest rate in the market during the forecast period.

Industry Valuation and Growth Rate Projection

The A2 milk market is a form of cow's milk that does not contain the A1 beta-casein protein and instead consists of only the A2 beta-casein protein. A2 milk is a substitute for regular cow's milk. It is derived from specific breeds of cows, like Guernsey and Brown Swiss. There is an increase in the desire for functional beverages that provide digestive benefits because of the general public's growing knowledge of the importance of health and wellness. The formation of A2 protein is more like human breast milk, sheep, goat, and buffalo milk.

A2 Milk Market: Stats and Figures

• The Food Safety and Standards Authority of India (FSSAI) has pulled its recent order banning the purchase of dairy products labeled as A1 and A2 milk.

Industry Leader Announcements

• Mrs. Mai Kieu Lien, CEO of Vinamilk

"Vinamilk recognizes that achieving "reducing, neutralizing, and eliminating greenhouse gas emissions to 0" is not merely an option but an inevitable journey. We must race against time and seize opportunities, unwavering in our pursuit of the Net Zero target by 2050, leaving no room for delay or deviation from our determined plans," expressed Mrs. Mai Kieu Lien, CEO of Vinamilk.

How AI Has Benefitted the A2 Milk Market

AI-driven systems can determine data from equipment sensors to forecast potential failures, reduce downtime, and maintain production consistency. AI-powered platforms such as Kontent.ai enable firms like a2 Milk to deliver content over multiple channels and devices, improving SEO and marketing engagement. AI solutions can offer real-time visibility into operations, from farm to field sales, and even management, and the board level, permitting faster and more informed decision-making.

Recent Developments

• In June 2024, Mother Dairy started buffalo A2 milk for users in the NCR region. Mother Dairy stretched its species-based milk portfolio after exceptional user patronage of cow milk with the introduction of buffalo milk.

Geographical Insights

The A2 milk market is experiencing significant growth, with Asia Pacific maintaining its position as the dominant region while Europe emerges as a rapidly growing market. The North America region is projected to be the fastest-growing in the A2 milk market during the forecast period.

Asia Pacific

Asia Pacific dominated the global A2 milk market in 2024. Asia Pacific has a remarkable population of A2 cows and buffaloes, making it a major manufacturer of A2 milk. China is a mainly important market within Asia Pacific, accounting for a considerable portion of the region's A2 milk expenditure and sales. The consumption of A2 milk, especially in the form of beverages, is rising in the Asia Pacific, boosted by factors such as changing consumer preferences and rising incomes.

Europe

Europe is experiencing rapid growth in the A2 milk market during the forecast period. Consumers are progressively prioritizing health and wellness, contributing to greater interest in products such as A2 milk, which are perceived as beneficial. Europe's well-established dairy industry and the increasing use of A2 milk in various food products, such as confectionery and bakery items, are contributing to the demand.

North America

North America is projected to be the fastest-growing market in the A2 milk market during the forecast period. There has been a growing demand for goods in the region, research and development activities, and increased innovations. The easy availability of A2 beta-casein milk and broadening distribution channels, including hypermarkets and supermarkets, are boosting the market.

Competitive Landscape

The A2 milk market is featured in a competitive landscape with well-known dairy firms and smaller, health-targeted brands vying for market share. Key strategies include strategic partnerships, product innovation, and marketing highlighting the perceived health advantages of A2 milk.

• Company Name: Fonterra Co-operative Group
• Year of Incorporation: 2001
• Headquarters: Auckland, New Zealand

Fonterra Co-operative Group Ltd (Fonterra) is a producer and marketer of dairy products. The company offers ready-to-drink milk, powdered and flavored milk, yogurts, cheeses, iced coffee, spreads, butter, everyday nutrition powders, ice cream, butter, culinary creams, bakery, and advanced nutrition products to numerous consumers and foodservice providers.

• Company Name: Provilac
• Year of Incorporation: 2011
• Headquarters: Pune, Maharashtra

Provilac functions in the competitive Indian dairy market, facing well-known players and emerging startups. Its strengths lie in its target of natural, fresh, and specialized milk products, which include lactose-free milk, A2 milk, and high-protein milk.

• Company Name: Nestlé S.A.
• Year of Incorporation: 1866
• Headquarters: Vevey, Switzerland

Nestlé faces intense competition in the worldwide food and beverage market, mainly within the Fast-Moving Consumer Goods (FMCG) field. Nestlé even faces competition from specialized firms within specific segments such as chocolate, coffee, and milk.